Potential – Better Choices
ASO Keyword Dashboard
Tracking 108 keywords for Potential – Better Choices in Apple App Store
Potential – Better Choices tracks 108 keywords (2 keywords rank; 106 need traction). Key metrics: 50% top-10 coverage, opportunity 69.8, difficulty 43.2, best rank 4.
Tracked keywords
108
2 ranked • 106 not ranking yet
Top 10 coverage
50%
Best rank 4 • Latest leader —
Avg opportunity
69.8
Top keyword: curated
Avg difficulty
43.2
Lower scores indicate easier wins
Opportunity leaders
- 68.6
curated
Opportunity: 73.0 • Difficulty: 42.4 • Rank —
Competitors: 201
- 68.1
creativity
Opportunity: 73.0 • Difficulty: 42.8 • Rank —
Competitors: 264
- 66.6
sleep
Opportunity: 73.0 • Difficulty: 40.9 • Rank —
Competitors: 183
- 65.2
attention
Opportunity: 73.0 • Difficulty: 39.4 • Rank —
Competitors: 108
- 66.7
believe
Opportunity: 73.0 • Difficulty: 40.6 • Rank —
Competitors: 127
Unranked opportunities
curated
Opportunity: 73.0 • Difficulty: 42.4 • Competitors: 201
creativity
Opportunity: 73.0 • Difficulty: 42.8 • Competitors: 264
sleep
Opportunity: 73.0 • Difficulty: 40.9 • Competitors: 183
attention
Opportunity: 73.0 • Difficulty: 39.4 • Competitors: 108
believe
Opportunity: 73.0 • Difficulty: 40.6 • Competitors: 127
High competition keywords
time
Total apps: 190,895 • Major competitors: 2,842
Latest rank: — • Difficulty: 53.9
new
Total apps: 183,157 • Major competitors: 3,676
Latest rank: — • Difficulty: 54.0
free
Total apps: 164,892 • Major competitors: 3,770
Latest rank: — • Difficulty: 53.8
make
Total apps: 159,635 • Major competitors: 2,793
Latest rank: — • Difficulty: 53.3
help
Total apps: 150,218 • Major competitors: 2,324
Latest rank: — • Difficulty: 53.1
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| potential | 72 | 100 | 42 | 70 14,811 competing apps Median installs: 150 Avg rating: 4.3 | 4 | 4 | 169 major competitor apps |
| better | 69 | 100 | 47 | 77 41,649 competing apps Median installs: 200 Avg rating: 4.2 | 203 | 203 | 679 major competitor apps |
| free | 65 | 100 | 54 | 87 164,892 competing apps Median installs: 300 Avg rating: 4.2 | — | — | 3,770 major competitor apps |
| best | 66 | 100 | 52 | 85 117,417 competing apps Median installs: 200 Avg rating: 4.2 | — | — | 2,501 major competitor apps |
| new | 65 | 100 | 54 | 88 183,157 competing apps Median installs: 200 Avg rating: 4.2 | — | — | 3,676 major competitor apps |
| share | 66 | 100 | 52 | 85 113,837 competing apps Median installs: 200 Avg rating: 4.2 | — | — | 1,708 major competitor apps |
| friends | 68 | 100 | 50 | 80 59,847 competing apps Median installs: 250 Avg rating: 4.2 | — | — | 1,287 major competitor apps |
| focus | 70 | 100 | 46 | 75 30,980 competing apps Median installs: 150 Avg rating: 4.4 | — | — | 363 major competitor apps |
| right | 67 | 100 | 51 | 82 83,304 competing apps Median installs: 200 Avg rating: 4.2 | — | — | 1,567 major competitor apps |
| make | 65 | 100 | 53 | 87 159,635 competing apps Median installs: 200 Avg rating: 4.2 | — | — | 2,793 major competitor apps |
| phone | 69 | 100 | 48 | 78 45,613 competing apps Median installs: 200 Avg rating: 4.0 | — | — | 839 major competitor apps |
| via | 68 | 100 | 49 | 80 56,940 competing apps Median installs: 150 Avg rating: 4.1 | — | — | 726 major competitor apps |
| care | 70 | 100 | 46 | 75 29,564 competing apps Median installs: 150 Avg rating: 4.2 | — | — | 503 major competitor apps |
| curated | 73 | 100 | 42 | 69 12,560 competing apps Median installs: 200 Avg rating: 4.5 | — | — | 201 major competitor apps |
| live | 68 | 100 | 50 | 80 61,658 competing apps Median installs: 200 Avg rating: 4.2 | — | — | 1,127 major competitor apps |
| digital | 69 | 100 | 48 | 78 46,497 competing apps Median installs: 150 Avg rating: 4.2 | — | — | 661 major competitor apps |
| design | 69 | 100 | 47 | 76 36,622 competing apps Median installs: 200 Avg rating: 4.2 | — | — | 645 major competitor apps |
| used | 69 | 100 | 48 | 79 50,709 competing apps Median installs: 150 Avg rating: 4.0 | — | — | 467 major competitor apps |
| designed | 66 | 100 | 51 | 85 114,599 competing apps Median installs: 150 Avg rating: 4.2 | — | — | 1,039 major competitor apps |
| people | 68 | 100 | 49 | 79 52,074 competing apps Median installs: 200 Avg rating: 4.3 | — | — | 870 major competitor apps |
| using | 66 | 100 | 52 | 85 115,243 competing apps Median installs: 150 Avg rating: 4.1 | — | — | 1,470 major competitor apps |
| find | 66 | 100 | 53 | 86 139,050 competing apps Median installs: 200 Avg rating: 4.2 | — | — | 2,657 major competitor apps |
| time | 65 | 100 | 54 | 88 190,895 competing apps Median installs: 150 Avg rating: 4.2 | — | — | 2,842 major competitor apps |
| help | 65 | 100 | 53 | 87 150,218 competing apps Median installs: 200 Avg rating: 4.3 | — | — | 2,324 major competitor apps |
| reading | 71 | 100 | 44 | 72 20,050 competing apps Median installs: 200 Avg rating: 4.3 | — | — | 211 major competitor apps |
App Description
Potential helps you live intentionally. We’re using persuasive design for intentionality and behavior change. With your wellbeing in mind, Potential is designed to make wise choices easier.
We believe that if we get to do more of the things that we really want to do, we’ll live happier, healthier lives — and become more of the people that we want to be.
Potential transforms your Home Screen, helps you structure your day, tracks your habits automatically, and gives you new insights into your behavior. It also comes with some great social features, so you can share your daily choices with your friends and loved ones.
How you use your phone is how you live your life... and Potential will improve both.
Try it free 14 for days with a monthly or annual subscription.
HOW POTENTIAL FITS INTO YOUR LIFE
• Mindfulness: Make your daily meditation easier than ever.
• Fitness: The right playlist for your workout, at just the right time.
• Self-Care & Wellbeing: Make time for what makes you feel good.
• Digital Wellbeing: Use your phone, instead of being used by your phone.
• Creativity & Deep Work: Remove the distractions and focus on what really matters.
• Sleep: Build routines that help you sleep better.
POTENTIAL UPGRADES YOUR HOME SCREEN
Use widgets to sync Potential to your Home Screen. Replace attention-hungry apps with wise choices.
Your phone is a part of you. It is central to how you allocate your attention and go about your day. Potential uses integrations to make your intentions 1-tap-easy. And that makes all the difference. You will feel it.
INTEGRATIONS MAKE INTENTIONS EASIER
Apps: With 200+ app integrations you can open your favorite apps via Potential.
Shortcuts: Start a workout, Open your daily meditation, Start your fast, Start your sleep tracking, put your phone into airplane mode... and so much more.
Links: Spotify playlists, YouTube videos, Notion pages, reading lists, and even controls for your ToDo App… plus the rest of the internet.
STRUCTURE YOUR DAY WITH SCHEDULES
You’ll get a full view of your day on the Today screen.
ENJOY CURATED LISTS & ROUTINES
Want to improve your fitness? Find athletes’ lists of daily practices.