Rate: Home, Finance & Wellness

118.5K installs
2.4K ratings
19K monthly active users
$<10K monthly revenue est.
IAP 0% · Ad 100%
Install Trends
Monthly +200
Declining
Rate: Home, Finance & Wellness icon

ASO Keyword Dashboard

Tracking 102 keywords for Rate: Home, Finance & Wellness in Apple App Store

Developer: Guaranteed Rate, Inc. Category: finance Rating: 4.89

Rate: Home, Finance & Wellness tracks 102 keywords (14 keywords rank; 88 need traction). Key metrics: 43% top-10 coverage, opportunity 70.4, difficulty 42.0, best rank 1.

Tracked keywords

102

14  ranked •  88  not ranking yet

Top 10 coverage

43%

Best rank 1 • Latest leader —

Avg opportunity

70.4

Top keyword: age

Avg difficulty

42.0

Lower scores indicate easier wins

Opportunity leaders

  • age

    Opportunity: 73.0 • Difficulty: 42.6 • Rank —

    Competitors: 269

    66.4
  • wellness

    Opportunity: 73.0 • Difficulty: 40.6 • Rank —

    Competitors: 130

    66.2
  • subject

    Opportunity: 73.0 • Difficulty: 43.9 • Rank —

    Competitors: 286

    64.5
  • term

    Opportunity: 73.0 • Difficulty: 42.8 • Rank —

    Competitors: 249

    67.8
  • generation

    Opportunity: 73.0 • Difficulty: 41.6 • Rank —

    Competitors: 155

    65.9

Unranked opportunities

  • age

    Opportunity: 73.0 • Difficulty: 42.6 • Competitors: 269

  • wellness

    Opportunity: 73.0 • Difficulty: 40.6 • Competitors: 130

  • subject

    Opportunity: 73.0 • Difficulty: 43.9 • Competitors: 286

  • term

    Opportunity: 73.0 • Difficulty: 42.8 • Competitors: 249

  • generation

    Opportunity: 73.0 • Difficulty: 41.6 • Competitors: 155

High competition keywords

  • access

    Total apps: 181,337 • Major competitors: 3,505

    Latest rank: — • Difficulty: 54.8

  • track

    Total apps: 125,810 • Major competitors: 2,075

    Latest rank: — • Difficulty: 52.5

  • way

    Total apps: 115,848 • Major competitors: 2,693

    Latest rank: — • Difficulty: 52.9

  • simple

    Total apps: 109,619 • Major competitors: 2,070

    Latest rank: — • Difficulty: 51.5

  • world

    Total apps: 92,008 • Major competitors: 2,894

    Latest rank: — • Difficulty: 52.3

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

Major Competitors
rate711004572

21,544 competing apps

Median installs: 400

Avg rating: 4.2

11

425

major competitor apps

guarantees711003354

1,701 competing apps

Median installs: 450

Avg rating: 4.2

11

35

major competitor apps

guaranteed721003857

2,798 competing apps

Median installs: 750

Avg rating: 4.2

22

126

major competitor apps

guarantee721003961

4,477 competing apps

Median installs: 400

Avg rating: 4.0

33

124

major competitor apps

rate us691002947

682 competing apps

Median installs: 650

Avg rating: 4.1

55

11

major competitor apps

interest rate691002943

392 competing apps

Median installs: 375

Avg rating: 4.2

99

12

major competitor apps

mortgage711003553

1,647 competing apps

Median installs: 250

Avg rating: 4.4

2828

32

major competitor apps

financing701003447

700 competing apps

Median installs: 350

Avg rating: 4.2

121116

20

major competitor apps

finances721003860

3,810 competing apps

Median installs: 450

Avg rating: 4.3

130120

92

major competitor apps

refine721003859

3,396 competing apps

Median installs: 350

Avg rating: 4.3

137137

72

major competitor apps

loans711003553

1,514 competing apps

Median installs: 650

Avg rating: 4.1

145145

60

major competitor apps

loan721004060

4,215 competing apps

Median installs: 600

Avg rating: 4.2

163163

135

major competitor apps

rating721004062

5,248 competing apps

Median installs: 500

Avg rating: 4.2

171171

136

major competitor apps

finance721003960

4,033 competing apps

Median installs: 300

Avg rating: 4.3

220194

96

major competitor apps

change691004877

40,825 competing apps

Median installs: 550

Avg rating: 4.1

1,126

major competitor apps

discount721004159

3,387 competing apps

Median installs: 400

Avg rating: 4.2

101

major competitor apps

step691004877

42,185 competing apps

Median installs: 400

Avg rating: 4.3

905

major competitor apps

support671005182

83,608 competing apps

Median installs: 400

Avg rating: 4.2

1,603

major competitor apps

range691004877

41,537 competing apps

Median installs: 350

Avg rating: 4.2

837

major competitor apps

digital691004978

52,312 competing apps

Median installs: 350

Avg rating: 4.2

1,003

major competitor apps

limited721004770

16,163 competing apps

Median installs: 500

Avg rating: 4.1

457

major competitor apps

way661005384

115,848 competing apps

Median installs: 400

Avg rating: 4.2

2,693

major competitor apps

age731004366

9,922 competing apps

Median installs: 450

Avg rating: 4.2

269

major competitor apps

offer701004976

34,860 competing apps

Median installs: 400

Avg rating: 4.3

899

major competitor apps

variety691004877

42,207 competing apps

Median installs: 600

Avg rating: 4.2

1,258

major competitor apps

102 keywords
1 of 5

App Description

Rate is a next-generation mortgage app that syncs your home, financial and personal wellness to spark a more balanced life. By combining cutting-edge technology and AI, we simplify the mortgage process so you can navigate life's biggest milestones with confidence.
With Same Day Mortgage approvals and a seamless digital platform, Rate empowers you to move quickly—whether you're searching for homes for sale or closing on your mortgage loan. You can also connect with world-class loan experts who will guide you every step of the way.

Key Features:
• Apply in minutes for a mortgage, refinance, personal loan or a Home Equity Line of Credit
• Crunch the numbers with our mortgage calculator
• Browse houses for sale with home search
• See your home’s estimated value with our simple home equity calculator
• Access your credit score once you apply for a loan
• Keep track of the entire loan process through our Loan Center
• Connect with your dedicated mortgage advisor for support every step of the way
• Get quotes for home insurance, auto, umbrella, flood insurance and much more


Rate Personal Loans:

Loans are made by Rate, Inc. (NMLS ID 2611). You must be 18 years of age or older (19 years of age or older in Alabama). To qualify, a borrower must be a US citizen, a permanent resident, or a non-permanent resident in the US on a valid, long-term visa. You must meet our minimum requirements established for this offer including, but not limited to, credit history, debt-to-income ratio, and application information. Your actual rate depends on your requested loan amount, loan term, creditworthiness, and a variety of other factors. Repayment options range from 1 – 5 years. Loan amounts range from $4,000 - $50,000. Standard fixed rates from 8.99% to 19.99% APR. With a 0.25% autopay discount established at loan origination with an automated monthly debit from a qualifying deposit account for repayment, standard fixed rates range from 8.74% to 19.74% APR. Rates and loan amount may differ due to state-specific requirements and may impact your ability to qualify for a loan. Limitations: FL, ME, NC, TX, VT, PA, and CT (rate); IL, MA, CA, RI and NM (amount); OH (duration). The lowest rate advertised is reserved for the most creditworthy borrowers. Advertised rates and terms are current as of 01/13/23 and are subject to change without notice. L