Instagram

Instagram
Developer: Instagram, Inc.
Add to Compare
5.5B installs
110.1M ratings
57.1M monthly active users
$1M+ monthly revenue est.
IAP 41% · Ad 59%
Install Trends
Weekly +2.7M
Declining
Monthly +17.5M
Steady

Instagram Summary

Instagram is a free, ad-supported, with in-app purchases iOS app in Photo And Video by Instagram, Inc.. Released in Oct 2010 (15 years ago). It has 110.1M ratings with a 4.68★ (excellent) average. Based on AppGoblin estimates, it reaches roughly 57.1M monthly active users and generates around $1M+ monthly revenue (41% IAP / 59% ads). Store last updated Jul 13, 2026

Recent activity: 25.6K new ratings this week View trends →

SDK intelligence: AppGoblin detected 1 ad networks(e.g. Facebook) integrated into Instagram. View full SDK list →

Instagram SDKs Summary

Instagram was last scanned for SDKs on 2026-07-16. Below is the overview of third-party companies detected in the app. The full list of SDKs, permissions and unknowns is available here.

AppGoblin saw Instagram uses 1 Ad Networks


4.68★

Ratings: 110.1M

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Screenshots

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App Description

Little moments lead to big friendships. Share yours on Instagram.
— From Meta

Connect with friends, find other fans, and see what people around you are up to and into. Explore your interests and post what's going on, from your daily moments to life's highlights.

Share what you’re up to and into:
- Turn your life into a movie and discover short, entertaining videos on Instagram with Reels.
- Keep up with friends on the fly with Stories and Notes that disappear after 24 hours.
- Start group chats and share unfiltered moments with your Close Friends.
- Share memories from recent events or trips in Feed.
- Customize your posts with exclusive templates, music, stickers and filters.

Dive into your interests.
- Watch videos from your favorite creators and discover new content that’s personalized to your interests.
- Get inspired by photos and videos from new accounts in Explore.
- Discover brands and small businesses, and shop products that are relevant to your personal style.

Some Instagram features may not be available in your country or region.

Terms and Policies: https://help.instagram.com/581066165581870

Consumer Health Privacy Policy: https://privacycenter.instagram.com/policies/health

Learn how we're working to help keep our communities safe across Meta technologies at the Instagram Safety Center: https://about.instagram.com/safety