Michaels Stores
ASO Keyword Dashboard
Tracking 65 keywords for Michaels Stores in Apple App Store
Michaels Stores tracks 65 keywords (5 keywords rank; 60 need traction). Key metrics: 20% top-10 coverage, opportunity 40.9, difficulty 51.0, best rank 4.
Tracked keywords
65
5 ranked • 60 not ranking yet
Top 10 coverage
20%
Best rank 4 • Latest leader —
Avg opportunity
40.9
Top keyword: free
Avg difficulty
51.0
Lower scores indicate easier wins
Opportunity leaders
- 89.9
free
Opportunity: 59.0 • Difficulty: 63.5 • Rank —
Competitors: 2,147
- 91.1
new
Opportunity: 59.0 • Difficulty: 63.9 • Rank —
Competitors: 2,341
- 88.4
make
Opportunity: 59.0 • Difficulty: 62.7 • Rank —
Competitors: 1,773
- 87.6
like
Opportunity: 59.0 • Difficulty: 63.2 • Rank —
Competitors: 1,767
- 61.4
crafted
Opportunity: 58.0 • Difficulty: 47.6 • Rank 4
Competitors: 83
Unranked opportunities
free
Opportunity: 59.0 • Difficulty: 63.5 • Competitors: 2,147
new
Opportunity: 59.0 • Difficulty: 63.9 • Competitors: 2,341
make
Opportunity: 59.0 • Difficulty: 62.7 • Competitors: 1,773
like
Opportunity: 59.0 • Difficulty: 63.2 • Competitors: 1,767
everything
Opportunity: 58.0 • Difficulty: 59.4 • Competitors: 479
High competition keywords
new
Total apps: 10,701 • Major competitors: 2,341
Latest rank: — • Difficulty: 63.9
free
Total apps: 9,480 • Major competitors: 2,147
Latest rank: — • Difficulty: 63.5
make
Total apps: 8,094 • Major competitors: 1,773
Latest rank: — • Difficulty: 62.7
like
Total apps: 7,508 • Major competitors: 1,767
Latest rank: — • Difficulty: 63.2
using
Total apps: 4,473 • Major competitors: 924
Latest rank: — • Difficulty: 61.4
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| crafted | 58 | 100 | 48 | 61 520 competing apps Median installs: 239,488 Avg rating: 4.7 | 4 | 4 | 83 major competitor apps |
| store | 58 | 100 | 59 | 75 2,016 competing apps Median installs: 285,588 Avg rating: 4.6 | 30 | 30 | 477 major competitor apps |
| apply | 58 | 100 | 55 | 66 829 competing apps Median installs: 286,275 Avg rating: 4.7 | 49 | 49 | 183 major competitor apps |
| touch | 58 | 100 | 54 | 73 1,612 competing apps Median installs: 220,412 Avg rating: 4.6 | — | 131 | 299 major competitor apps |
| ideas | 58 | 100 | 45 | 64 651 competing apps Median installs: 254,100 Avg rating: 4.6 | 163 | 163 | 132 major competitor apps |
| free | 59 | 100 | 63 | 90 9,480 competing apps Median installs: 264,750 Avg rating: 4.6 | — | — | 2,147 major competitor apps |
| new | 59 | 100 | 64 | 91 10,701 competing apps Median installs: 270,475 Avg rating: 4.6 | — | — | 2,341 major competitor apps |
| shopping | 20 | 100 | 62 | 66 792 competing apps Median installs: 328,762 Avg rating: 4.7 | — | — | 246 major competitor apps |
| make | 59 | 100 | 63 | 88 8,094 competing apps Median installs: 266,850 Avg rating: 4.6 | — | — | 1,773 major competitor apps |
| exclusive | 20 | 100 | 66 | 76 2,277 competing apps Median installs: 373,450 Avg rating: 4.7 | — | — | 705 major competitor apps |
| events | 20 | 100 | 57 | 70 1,227 competing apps Median installs: 322,325 Avg rating: 4.6 | — | — | 331 major competitor apps |
| product | 20 | 100 | 49 | 64 654 competing apps Median installs: 282,388 Avg rating: 4.6 | — | — | 170 major competitor apps |
| everything | 58 | 100 | 59 | 75 1,989 competing apps Median installs: 280,025 Avg rating: 4.6 | — | — | 479 major competitor apps |
| using | 58 | 100 | 61 | 83 4,473 competing apps Median installs: 247,200 Avg rating: 4.6 | — | — | 924 major competitor apps |
| event | 58 | 100 | 45 | 60 442 competing apps Median installs: 277,238 Avg rating: 4.7 | — | — | 99 major competitor apps |
| scanning | 20 | 100 | 50 | 55 269 competing apps Median installs: 313,775 Avg rating: 4.7 | — | — | 69 major competitor apps |
| products | 20 | 100 | 58 | 67 928 competing apps Median installs: 325,375 Avg rating: 4.7 | — | — | 263 major competitor apps |
| favorite | 20 | 100 | 64 | 82 4,162 competing apps Median installs: 297,838 Avg rating: 4.6 | — | — | 1,049 major competitor apps |
| stores | 20 | 100 | 66 | 56 304 competing apps Median installs: 318,700 Avg rating: 4.7 | — | — | 91 major competitor apps |
| closest | 57 | 100 | 45 | 52 199 competing apps Median installs: 261,625 Avg rating: 4.7 | — | — | 44 major competitor apps |
| like | 59 | 100 | 63 | 88 7,508 competing apps Median installs: 276,638 Avg rating: 4.6 | — | — | 1,767 major competitor apps |
| following | 58 | 100 | 47 | 70 1,211 competing apps Median installs: 266,925 Avg rating: 4.6 | — | — | 263 major competitor apps |
| members | 20 | 100 | 64 | 66 793 competing apps Median installs: 314,475 Avg rating: 4.7 | — | — | 213 major competitor apps |
| retailer | 20 | 100 | 41 | 37 44 competing apps Median installs: 1,096,425 Avg rating: 4.7 | — | — | 23 major competitor apps |
| made | 58 | 100 | 55 | 73 1,627 competing apps Median installs: 257,550 Avg rating: 4.6 | — | — | 361 major competitor apps |
App Description
You make us more than just glitter and googly eyes. More than yarn, paper, canvas or clay. You— the Makers— make us matter. You make us Michaels. We’re made by you.
FIND EVERYTHING YOU NEED
Shop thru the app to get what you need.
Locate the closest Michaels store.
Find items in the store using the new Voice Search, a major time-saver! Check the availability and prices for products wherever you are. Save your favorite project ideas and products to a shopping list.
SAVE MORE
See the weekly ad (woo-hoo, savings!) and get coupons for your local store. Check out faster by scanning your coupons in the app.
GET INSPIRED
Access hundreds of project ideas and everything you need to make them. Browse upcoming events like Kids Club®, fun-for-the-family MAKE breaks and more.
MAKE MORE. GET REWARDED.
Sign up in the app for Michaels Rewards, our free perks program! Members get exclusive offers, receipt-free returns, event invites, early sales alerts and more.
Michaels is the largest arts and crafts retailer in North America, with stores across 49 states and Canada. We’re here for the makers, providing inspiration and crafting supplies across the following product categories:
Art Supplies
Baking & Party
Beads & Jewelry
Canvas
Crafts & Hobbies
Custom Framing
Floral & Décor
Frames
General Crafts
Kids’ Toys & Activities
Knitting & Crochet
Scrapbooking & Papercraft
Sewing & Fabric
Storage
Tech + DIY
Teacher Supplies Wedding