Michaels Stores
ASO Keyword Dashboard
Tracking 65 keywords for Michaels Stores in Apple App Store
Michaels Stores tracks 65 keywords (5 keywords rank; 60 need traction). Key metrics: 20% top-10 coverage, opportunity 70.4, difficulty 41.3, best rank 4.
Tracked keywords
65
5 ranked • 60 not ranking yet
Top 10 coverage
20%
Best rank 4 • Latest leader 4
Avg opportunity
70.4
Top keyword: crafted
Avg difficulty
41.3
Lower scores indicate easier wins
Opportunity leaders
- 67.3
crafted
Opportunity: 73.0 • Difficulty: 41.1 • Rank 4
Competitors: 99
- 68.5
ideas
Opportunity: 73.0 • Difficulty: 41.5 • Rank 163
Competitors: 136
- 66.4
scanning
Opportunity: 73.0 • Difficulty: 40.5 • Rank —
Competitors: 80
- 63.7
stores
Opportunity: 73.0 • Difficulty: 39.6 • Rank —
Competitors: 90
- 67.6
project
Opportunity: 73.0 • Difficulty: 40.8 • Rank —
Competitors: 54
Unranked opportunities
scanning
Opportunity: 73.0 • Difficulty: 40.5 • Competitors: 80
stores
Opportunity: 73.0 • Difficulty: 39.6 • Competitors: 90
project
Opportunity: 73.0 • Difficulty: 40.8 • Competitors: 54
largest
Opportunity: 73.0 • Difficulty: 38.9 • Competitors: 118
ad
Opportunity: 73.0 • Difficulty: 40.0 • Competitors: 130
High competition keywords
new
Total apps: 183,638 • Major competitors: 2,411
Latest rank: — • Difficulty: 53.4
free
Total apps: 164,090 • Major competitors: 2,531
Latest rank: — • Difficulty: 53.1
make
Total apps: 160,093 • Major competitors: 1,860
Latest rank: — • Difficulty: 52.8
like
Total apps: 142,680 • Major competitors: 2,089
Latest rank: — • Difficulty: 52.5
using
Total apps: 115,531 • Major competitors: 949
Latest rank: — • Difficulty: 51.3
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| crafted | 73 | 100 | 41 | 67 10,451 competing apps Median installs: 125 Avg rating: 4.4 | 4 | 4 | 99 major competitor apps |
| store | 69 | 100 | 47 | 77 40,962 competing apps Median installs: 125 Avg rating: 4.2 | 30 | 30 | 568 major competitor apps |
| apply | 72 | 100 | 43 | 70 14,792 competing apps Median installs: 150 Avg rating: 4.1 | 49 | 49 | 228 major competitor apps |
| touch | 69 | 100 | 47 | 77 38,323 competing apps Median installs: 125 Avg rating: 4.0 | — | 131 | 356 major competitor apps |
| ideas | 73 | 100 | 42 | 68 12,354 competing apps Median installs: 150 Avg rating: 4.2 | 163 | 163 | 136 major competitor apps |
| free | 65 | 100 | 53 | 87 164,090 competing apps Median installs: 175 Avg rating: 4.2 | — | — | 2,531 major competitor apps |
| new | 65 | 100 | 53 | 88 183,638 competing apps Median installs: 150 Avg rating: 4.2 | — | — | 2,411 major competitor apps |
| shopping | 72 | 100 | 44 | 71 17,570 competing apps Median installs: 75 Avg rating: 4.3 | — | — | 274 major competitor apps |
| make | 65 | 100 | 53 | 87 160,093 competing apps Median installs: 125 Avg rating: 4.2 | — | — | 1,860 major competitor apps |
| exclusive | 70 | 100 | 47 | 76 35,166 competing apps Median installs: 125 Avg rating: 4.3 | — | — | 789 major competitor apps |
| events | 69 | 100 | 46 | 76 36,092 competing apps Median installs: 75 Avg rating: 4.3 | — | — | 316 major competitor apps |
| product | 71 | 100 | 44 | 73 22,914 competing apps Median installs: 50 Avg rating: 4.1 | — | — | 203 major competitor apps |
| everything | 69 | 100 | 47 | 77 39,266 competing apps Median installs: 125 Avg rating: 4.3 | — | — | 485 major competitor apps |
| using | 66 | 100 | 51 | 85 115,531 competing apps Median installs: 100 Avg rating: 4.1 | — | — | 949 major competitor apps |
| event | 70 | 100 | 45 | 74 26,645 competing apps Median installs: 50 Avg rating: 4.2 | — | — | 117 major competitor apps |
| scanning | 73 | 100 | 41 | 66 9,333 competing apps Median installs: 75 Avg rating: 4.1 | — | — | 80 major competitor apps |
| products | 71 | 100 | 45 | 74 24,784 competing apps Median installs: 50 Avg rating: 4.1 | — | — | 270 major competitor apps |
| favorite | 68 | 100 | 50 | 81 71,397 competing apps Median installs: 175 Avg rating: 4.3 | — | — | 1,169 major competitor apps |
| stores | 73 | 100 | 40 | 64 6,387 competing apps Median installs: 75 Avg rating: 4.1 | — | — | 90 major competitor apps |
| closest | 72 | 100 | 36 | 59 3,141 competing apps Median installs: 200 Avg rating: 4.0 | — | — | 46 major competitor apps |
| like | 65 | 100 | 52 | 86 142,680 competing apps Median installs: 150 Avg rating: 4.2 | — | — | 2,089 major competitor apps |
| following | 70 | 100 | 45 | 75 28,794 competing apps Median installs: 100 Avg rating: 4.0 | — | — | 291 major competitor apps |
| members | 71 | 100 | 44 | 72 19,823 competing apps Median installs: 75 Avg rating: 4.2 | — | — | 207 major competitor apps |
| retailer | 70 | 100 | 30 | 48 764 competing apps Median installs: 50 Avg rating: 4.1 | — | — | 24 major competitor apps |
| made | 69 | 100 | 46 | 76 36,476 competing apps Median installs: 125 Avg rating: 4.2 | — | — | 374 major competitor apps |
App Description
You make us more than just glitter and googly eyes. More than yarn, paper, canvas or clay. You— the Makers— make us matter. You make us Michaels. We’re made by you.
FIND EVERYTHING YOU NEED
Shop thru the app to get what you need.
Locate the closest Michaels store.
Find items in the store using the new Voice Search, a major time-saver! Check the availability and prices for products wherever you are. Save your favorite project ideas and products to a shopping list.
SAVE MORE
See the weekly ad (woo-hoo, savings!) and get coupons for your local store. Check out faster by scanning your coupons in the app.
GET INSPIRED
Access hundreds of project ideas and everything you need to make them. Browse upcoming events like Kids Club®, fun-for-the-family MAKE breaks and more.
MAKE MORE. GET REWARDED.
Sign up in the app for Michaels Rewards, our free perks program! Members get exclusive offers, receipt-free returns, event invites, early sales alerts and more.
Michaels is the largest arts and crafts retailer in North America, with stores across 49 states and Canada. We’re here for the makers, providing inspiration and crafting supplies across the following product categories:
Art Supplies
Baking & Party
Beads & Jewelry
Canvas
Crafts & Hobbies
Custom Framing
Floral & Décor
Frames
General Crafts
Kids’ Toys & Activities
Knitting & Crochet
Scrapbooking & Papercraft
Sewing & Fabric
Storage
Tech + DIY
Teacher Supplies Wedding