Fortify: Female Fitness 40+

Fortify is a revolutionary female fitness app designed specifically for women in perimenopause, menopause and beyond who want to build muscle, strengthen bones, and feel strong for life.

Created by women, for women, Fortify brings together the latest science in women's strength training, body composition, and hormonal health to deliver results you can feel—and see. Whether you’re just getting started or have years of lifting under your belt, Fortify is built to meet the needs of your changing body and support you through every phase of midlife and beyond.

This isn’t another generic workout app. Fortify is where female fitness meets evidence-based training for real impact.

WHAT MAKES FORTIFY DIFFERENT?
• Targeted for women 40+: Every workout is designed with the physiological needs of women in perimenopause and menopause in mind.
• Lift heavy, safely: Structured strength programs for home or gym—designed to build lean muscle mass and improve bone density.
• Train for power: Finish with plyometrics or sprint intervals to maintain fast-twitch muscle fibers, crucial for healthy aging.
• Female fitness redefined: No pink dumbbells, no endless cardio, no fluff—just training that works.
• Science-backed structure: Rooted in the research shared by leaders like Dr Stacy Sims, Dr Gabrielle Lyon, and Dr Mary Claire Haver.
• Meets you where you are: Fortify is designed for seasoned gym-goers, those starting out at home with no equipment, and everyone in between!

WHY IT WORKS
Fortify addresses the specific shifts in muscle protein synthesis, recovery, and hormone sensitivity that affect female fitness outcomes in midlife. By focusing on intensity, frequency, and progression—with adequate recovery—Fortify helps you train smarter, not harder. You’ll see gains in strength, improvements in body composition, and a stronger sense of confidence in the gym.

WHO IT’S FOR
Women aged 37 and up, navigating hormonal transitions and looking for a female fitness approach that’s grounded in science, not fads.

HOW DO I GET STARTED?
Download Fortify and try it out free for your first 7 days. Fortify requires a subscription (after the trial period) and both Annual and Monthly subscriptions are available. Unless you cancel at least 24 hours before the end of the f