McKinsey Insights
ASO Keyword Dashboard
Tracking 51 keywords for McKinsey Insights in Apple App Store
McKinsey Insights tracks 51 keywords (1 keyword ranks; 50 need traction). Key metrics: 100% top-10 coverage, opportunity 69.9, difficulty 39.2, best rank 7.
Tracked keywords
51
1 ranked • 50 not ranking yet
Top 10 coverage
100%
Best rank 7 • Latest leader —
Avg opportunity
69.9
Top keyword: feed
Avg difficulty
39.2
Lower scores indicate easier wins
Opportunity leaders
- 68.3
feed
Opportunity: 73.0 • Difficulty: 41.6 • Rank —
Competitors: 106
- 64.6
articles
Opportunity: 73.0 • Difficulty: 39.0 • Rank —
Competitors: 47
- 67.6
suit
Opportunity: 73.0 • Difficulty: 40.8 • Rank —
Competitors: 96
- 64.9
trends
Opportunity: 73.0 • Difficulty: 39.2 • Rank —
Competitors: 63
- 65.3
experts
Opportunity: 73.0 • Difficulty: 39.7 • Rank —
Competitors: 69
Unranked opportunities
feed
Opportunity: 73.0 • Difficulty: 41.6 • Competitors: 106
articles
Opportunity: 73.0 • Difficulty: 39.0 • Competitors: 47
suit
Opportunity: 73.0 • Difficulty: 40.8 • Competitors: 96
trends
Opportunity: 73.0 • Difficulty: 39.2 • Competitors: 63
experts
Opportunity: 73.0 • Difficulty: 39.7 • Competitors: 69
High competition keywords
new
Total apps: 185,432 • Major competitors: 2,049
Latest rank: — • Difficulty: 53.4
access
Total apps: 159,395 • Major competitors: 1,340
Latest rank: — • Difficulty: 52.8
enjoy
Total apps: 99,577 • Major competitors: 1,238
Latest rank: — • Difficulty: 50.8
save
Total apps: 82,387 • Major competitors: 848
Latest rank: — • Difficulty: 50.0
offers
Total apps: 75,567 • Major competitors: 717
Latest rank: — • Difficulty: 49.5
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| insights | 71 | 100 | 44 | 72 20,069 competing apps Median installs: 25 Avg rating: 4.4 | 7 | 7 | 121 major competitor apps |
| new | 65 | 100 | 53 | 88 185,432 competing apps Median installs: 75 Avg rating: 4.1 | — | — | 2,049 major competitor apps |
| feed | 73 | 100 | 42 | 68 11,833 competing apps Median installs: 50 Avg rating: 4.2 | — | — | 106 major competitor apps |
| business news | 67 | 100 | 24 | 38 178 competing apps Median installs: 25 Avg rating: 4.2 | — | — | 4 major competitor apps |
| enjoy | 66 | 100 | 51 | 84 99,577 competing apps Median installs: 50 Avg rating: 4.2 | — | — | 1,238 major competitor apps |
| save | 67 | 100 | 50 | 82 82,387 competing apps Median installs: 75 Avg rating: 4.2 | — | — | 848 major competitor apps |
| content | 68 | 100 | 48 | 79 54,253 competing apps Median installs: 50 Avg rating: 4.2 | — | — | 493 major competitor apps |
| reading | 71 | 100 | 43 | 72 19,549 competing apps Median installs: 50 Avg rating: 4.2 | — | — | 113 major competitor apps |
| explore | 68 | 100 | 49 | 80 58,354 competing apps Median installs: 50 Avg rating: 4.2 | — | — | 743 major competitor apps |
| access | 65 | 100 | 53 | 87 159,395 competing apps Median installs: 25 Avg rating: 4.2 | — | — | 1,340 major competitor apps |
| financial | 71 | 100 | 43 | 71 17,960 competing apps Median installs: 25 Avg rating: 4.3 | — | — | 147 major competitor apps |
| news | 70 | 100 | 45 | 75 28,401 competing apps Median installs: 25 Avg rating: 4.2 | — | — | 239 major competitor apps |
| ai | 69 | 100 | 47 | 78 42,214 competing apps Median installs: 50 Avg rating: 4.3 | — | — | 322 major competitor apps |
| business | 69 | 100 | 47 | 77 40,897 competing apps Median installs: 25 Avg rating: 4.2 | — | — | 260 major competitor apps |
| culture | 72 | 100 | 38 | 62 5,321 competing apps Median installs: 25 Avg rating: 4.3 | — | — | 31 major competitor apps |
| backed | 72 | 100 | 37 | 62 4,728 competing apps Median installs: 50 Avg rating: 4.3 | — | — | 48 major competitor apps |
| across | 69 | 100 | 48 | 78 46,598 competing apps Median installs: 50 Avg rating: 4.2 | — | — | 556 major competitor apps |
| full | 68 | 100 | 49 | 81 70,363 competing apps Median installs: 75 Avg rating: 4.2 | — | — | 528 major competitor apps |
| latest | 68 | 100 | 48 | 79 51,449 competing apps Median installs: 25 Avg rating: 4.1 | — | — | 374 major competitor apps |
| expert | 72 | 100 | 42 | 70 14,389 competing apps Median installs: 50 Avg rating: 4.3 | — | — | 166 major competitor apps |
| future | 70 | 100 | 46 | 75 31,284 competing apps Median installs: 50 Avg rating: 4.3 | — | — | 207 major competitor apps |
| articles | 73 | 100 | 39 | 65 7,157 competing apps Median installs: 50 Avg rating: 4.3 | — | — | 47 major competitor apps |
| biggest | 72 | 100 | 38 | 62 4,955 competing apps Median installs: 100 Avg rating: 4.1 | — | — | 96 major competitor apps |
| look | 69 | 100 | 46 | 76 36,651 competing apps Median installs: 75 Avg rating: 4.1 | — | — | 377 major competitor apps |
| challenges | 71 | 100 | 44 | 72 20,662 competing apps Median installs: 75 Avg rating: 4.3 | — | — | 346 major competitor apps |
App Description
Explore new articles on leadership, corporate strategy, and sustainability, across industries such as healthcare, education, retail, financial services, travel, and tech. McKinsey consultants and contributing experts look at the latest in artificial intelligence, climate change, corporate culture transformation, and more.
Personalize your feed to suit your preferences. Save content for reading later. Explore full reports, articles, podcasts, videos, and enjoy McKinsey Explainers—direct answers to complex questions, backed by McKinsey’s expert insights. The app also offers full access to the latest editions of McKinsey Quarterly.