McKinsey Insights
ASO Keyword Dashboard
Tracking 51 keywords for McKinsey Insights in Apple App Store
McKinsey Insights tracks 51 keywords (1 keyword ranks; 50 need traction). Key metrics: 100% top-10 coverage, opportunity 44.9, difficulty 44.4, best rank 7.
Tracked keywords
51
1 ranked • 50 not ranking yet
Top 10 coverage
100%
Best rank 7 • Latest leader —
Avg opportunity
44.9
Top keyword: new
Avg difficulty
44.4
Lower scores indicate easier wins
Opportunity leaders
- 91.1
new
Opportunity: 59.0 • Difficulty: 63.9 • Rank —
Competitors: 2,341
- 84.3
enjoy
Opportunity: 59.0 • Difficulty: 60.4 • Rank —
Competitors: 1,198
- 85.7
access
Opportunity: 59.0 • Difficulty: 63.2 • Rank —
Competitors: 1,388
- 64.1
insights
Opportunity: 58.0 • Difficulty: 47.1 • Rank 7
Competitors: 142
- 60.5
feed
Opportunity: 58.0 • Difficulty: 52.6 • Rank —
Competitors: 104
Unranked opportunities
new
Opportunity: 59.0 • Difficulty: 63.9 • Competitors: 2,341
enjoy
Opportunity: 59.0 • Difficulty: 60.4 • Competitors: 1,198
access
Opportunity: 59.0 • Difficulty: 63.2 • Competitors: 1,388
feed
Opportunity: 58.0 • Difficulty: 52.6 • Competitors: 104
save
Opportunity: 58.0 • Difficulty: 60.9 • Competitors: 858
High competition keywords
new
Total apps: 10,701 • Major competitors: 2,341
Latest rank: — • Difficulty: 63.9
access
Total apps: 6,181 • Major competitors: 1,388
Latest rank: — • Difficulty: 63.2
enjoy
Total apps: 5,338 • Major competitors: 1,198
Latest rank: — • Difficulty: 60.4
save
Total apps: 3,777 • Major competitors: 858
Latest rank: — • Difficulty: 60.9
offers
Total apps: 3,612 • Major competitors: 823
Latest rank: — • Difficulty: 58.5
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| insights | 58 | 100 | 47 | 64 679 competing apps Median installs: 263,250 Avg rating: 4.7 | 7 | 7 | 142 major competitor apps |
| new | 59 | 100 | 64 | 91 10,701 competing apps Median installs: 270,475 Avg rating: 4.6 | — | — | 2,341 major competitor apps |
| feed | 58 | 100 | 53 | 60 472 competing apps Median installs: 266,362 Avg rating: 4.6 | — | — | 104 major competitor apps |
| business news | 0 | 70 | 46 | 23 9 competing apps Median installs: 1,344,525 Avg rating: 4.7 | — | — | 5 major competitor apps |
| enjoy | 59 | 100 | 60 | 84 5,338 competing apps Median installs: 274,600 Avg rating: 4.6 | — | — | 1,198 major competitor apps |
| save | 58 | 100 | 61 | 81 3,777 competing apps Median installs: 254,125 Avg rating: 4.6 | — | — | 858 major competitor apps |
| content | 58 | 100 | 57 | 76 2,368 competing apps Median installs: 245,025 Avg rating: 4.6 | — | — | 481 major competitor apps |
| reading | 58 | 100 | 47 | 63 623 competing apps Median installs: 224,625 Avg rating: 4.6 | — | — | 108 major competitor apps |
| explore | 58 | 100 | 61 | 79 3,030 competing apps Median installs: 275,988 Avg rating: 4.6 | — | — | 711 major competitor apps |
| access | 59 | 100 | 63 | 86 6,181 competing apps Median installs: 268,700 Avg rating: 4.6 | — | — | 1,388 major competitor apps |
| financial | 58 | 100 | 54 | 65 763 competing apps Median installs: 247,975 Avg rating: 4.7 | — | — | 162 major competitor apps |
| news | 58 | 100 | 51 | 68 1,050 competing apps Median installs: 305,225 Avg rating: 4.6 | — | — | 244 major competitor apps |
| ai | 58 | 100 | 53 | 71 1,363 competing apps Median installs: 253,250 Avg rating: 4.6 | — | — | 284 major competitor apps |
| business | 58 | 100 | 53 | 70 1,214 competing apps Median installs: 272,988 Avg rating: 4.7 | — | — | 272 major competitor apps |
| culture | 57 | 100 | 33 | 48 126 competing apps Median installs: 279,725 Avg rating: 4.6 | — | — | 29 major competitor apps |
| backed | 57 | 100 | 43 | 55 271 competing apps Median installs: 264,825 Avg rating: 4.7 | — | — | 57 major competitor apps |
| across | 20 | 100 | 63 | 77 2,646 competing apps Median installs: 290,838 Avg rating: 4.6 | — | — | 672 major competitor apps |
| full | 58 | 100 | 57 | 79 3,264 competing apps Median installs: 240,412 Avg rating: 4.6 | — | — | 629 major competitor apps |
| latest | 58 | 100 | 58 | 75 2,008 competing apps Median installs: 274,388 Avg rating: 4.6 | — | — | 458 major competitor apps |
| expert | 58 | 100 | 49 | 64 662 competing apps Median installs: 275,100 Avg rating: 4.7 | — | — | 159 major competitor apps |
| future | 58 | 100 | 51 | 69 1,126 competing apps Median installs: 243,450 Avg rating: 4.6 | — | — | 204 major competitor apps |
| articles | 57 | 100 | 39 | 56 296 competing apps Median installs: 240,538 Avg rating: 4.6 | — | — | 59 major competitor apps |
| biggest | 20 | 100 | 47 | 60 437 competing apps Median installs: 400,850 Avg rating: 4.7 | — | — | 123 major competitor apps |
| look | 58 | 100 | 54 | 74 1,832 competing apps Median installs: 263,950 Avg rating: 4.6 | — | — | 378 major competitor apps |
| challenges | 58 | 100 | 50 | 72 1,573 competing apps Median installs: 278,200 Avg rating: 4.6 | — | — | 374 major competitor apps |
App Description
Explore new articles on leadership, corporate strategy, and sustainability, across industries such as healthcare, education, retail, financial services, travel, and tech. McKinsey consultants and contributing experts look at the latest in artificial intelligence, climate change, corporate culture transformation, and more.
Personalize your feed to suit your preferences. Save content for reading later. Explore full reports, articles, podcasts, videos, and enjoy McKinsey Explainers—direct answers to complex questions, backed by McKinsey’s expert insights. The app also offers full access to the latest editions of McKinsey Quarterly.