McKinsey Insights
ASO Keyword Dashboard
Tracking 51 keywords for McKinsey Insights in Apple App Store
McKinsey Insights tracks 51 keywords (1 keyword ranks; 50 need traction). Key metrics: 100% top-10 coverage, opportunity 69.9, difficulty 40.5, best rank 7.
Tracked keywords
51
1 ranked • 50 not ranking yet
Top 10 coverage
100%
Best rank 7 • Latest leader —
Avg opportunity
69.9
Top keyword: feed
Avg difficulty
40.5
Lower scores indicate easier wins
Opportunity leaders
- 68.4
feed
Opportunity: 73.0 • Difficulty: 42.8 • Rank —
Competitors: 176
- 64.4
articles
Opportunity: 73.0 • Difficulty: 39.1 • Rank —
Competitors: 84
- 67.6
suit
Opportunity: 73.0 • Difficulty: 41.2 • Rank —
Competitors: 190
- 64.6
trends
Opportunity: 73.0 • Difficulty: 39.5 • Rank —
Competitors: 125
- 65.1
experts
Opportunity: 73.0 • Difficulty: 40.2 • Rank —
Competitors: 122
Unranked opportunities
feed
Opportunity: 73.0 • Difficulty: 42.8 • Competitors: 176
articles
Opportunity: 73.0 • Difficulty: 39.1 • Competitors: 84
suit
Opportunity: 73.0 • Difficulty: 41.2 • Competitors: 190
trends
Opportunity: 73.0 • Difficulty: 39.5 • Competitors: 125
experts
Opportunity: 73.0 • Difficulty: 40.2 • Competitors: 122
High competition keywords
new
Total apps: 183,115 • Major competitors: 3,676
Latest rank: — • Difficulty: 54.0
access
Total apps: 163,476 • Major competitors: 2,524
Latest rank: — • Difficulty: 53.5
enjoy
Total apps: 101,778 • Major competitors: 2,255
Latest rank: — • Difficulty: 51.6
save
Total apps: 84,986 • Major competitors: 1,520
Latest rank: — • Difficulty: 50.9
offers
Total apps: 74,591 • Major competitors: 1,315
Latest rank: — • Difficulty: 49.9
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| insights | 71 | 100 | 44 | 72 19,417 competing apps Median installs: 150 Avg rating: 4.4 | 7 | 7 | 222 major competitor apps |
| new | 65 | 100 | 54 | 88 183,115 competing apps Median installs: 200 Avg rating: 4.2 | — | — | 3,676 major competitor apps |
| feed | 73 | 100 | 43 | 68 12,242 competing apps Median installs: 200 Avg rating: 4.2 | — | — | 176 major competitor apps |
| business news | 67 | 100 | 27 | 38 176 competing apps Median installs: 275 Avg rating: 4.3 | — | — | 4 major competitor apps |
| enjoy | 66 | 100 | 52 | 84 101,778 competing apps Median installs: 200 Avg rating: 4.2 | — | — | 2,255 major competitor apps |
| save | 67 | 100 | 51 | 82 84,986 competing apps Median installs: 250 Avg rating: 4.2 | — | — | 1,520 major competitor apps |
| content | 68 | 100 | 49 | 79 55,786 competing apps Median installs: 200 Avg rating: 4.3 | — | — | 934 major competitor apps |
| reading | 71 | 100 | 44 | 72 20,053 competing apps Median installs: 200 Avg rating: 4.3 | — | — | 211 major competitor apps |
| explore | 68 | 100 | 50 | 80 60,506 competing apps Median installs: 200 Avg rating: 4.3 | — | — | 1,321 major competitor apps |
| access | 65 | 100 | 53 | 87 163,476 competing apps Median installs: 150 Avg rating: 4.2 | — | — | 2,524 major competitor apps |
| financial | 71 | 100 | 44 | 71 18,466 competing apps Median installs: 150 Avg rating: 4.3 | — | — | 302 major competitor apps |
| news | 70 | 100 | 46 | 75 28,796 competing apps Median installs: 150 Avg rating: 4.2 | — | — | 423 major competitor apps |
| ai | 69 | 100 | 48 | 78 45,568 competing apps Median installs: 200 Avg rating: 4.3 | — | — | 588 major competitor apps |
| business | 69 | 100 | 47 | 77 42,329 competing apps Median installs: 100 Avg rating: 4.2 | — | — | 513 major competitor apps |
| culture | 72 | 100 | 38 | 63 5,476 competing apps Median installs: 100 Avg rating: 4.3 | — | — | 51 major competitor apps |
| backed | 72 | 100 | 38 | 61 4,535 competing apps Median installs: 250 Avg rating: 4.4 | — | — | 85 major competitor apps |
| across | 69 | 100 | 49 | 78 45,539 competing apps Median installs: 200 Avg rating: 4.3 | — | — | 944 major competitor apps |
| full | 68 | 100 | 50 | 81 69,228 competing apps Median installs: 250 Avg rating: 4.2 | — | — | 995 major competitor apps |
| latest | 69 | 100 | 48 | 79 50,692 competing apps Median installs: 150 Avg rating: 4.2 | — | — | 685 major competitor apps |
| expert | 72 | 100 | 43 | 70 14,991 competing apps Median installs: 200 Avg rating: 4.3 | — | — | 289 major competitor apps |
| future | 70 | 100 | 46 | 75 31,970 competing apps Median installs: 200 Avg rating: 4.3 | — | — | 394 major competitor apps |
| articles | 73 | 100 | 39 | 64 7,033 competing apps Median installs: 250 Avg rating: 4.3 | — | — | 84 major competitor apps |
| biggest | 72 | 100 | 39 | 62 4,889 competing apps Median installs: 300 Avg rating: 4.2 | — | — | 156 major competitor apps |
| look | 69 | 100 | 47 | 77 37,399 competing apps Median installs: 225 Avg rating: 4.1 | — | — | 731 major competitor apps |
| challenges | 71 | 100 | 44 | 72 20,404 competing apps Median installs: 250 Avg rating: 4.3 | — | — | 546 major competitor apps |
App Description
Explore new articles on leadership, corporate strategy, and sustainability, across industries such as healthcare, education, retail, financial services, travel, and tech. McKinsey consultants and contributing experts look at the latest in artificial intelligence, climate change, corporate culture transformation, and more.
Personalize your feed to suit your preferences. Save content for reading later. Explore full reports, articles, podcasts, videos, and enjoy McKinsey Explainers—direct answers to complex questions, backed by McKinsey’s expert insights. The app also offers full access to the latest editions of McKinsey Quarterly.