McKinsey Insights
Top / Ranking Keywords
Keywords with current-month ranking signals for McKinsey Insights.
Use this view to protect high-performing terms, identify drops quickly, and open app-level comparison for terms you want to investigate.
9 ranking keywords
Mobile Workflow Tip
On small screens, start with the table action button to jump directly into compare for a single keyword, then add related terms in compare view.
| Action | Major Competitors | |||||||
|---|---|---|---|---|---|---|---|---|
| consulting | 70 | 100 | 30 | 50 1,068 competing apps Median installs: 225 Avg rating: 4.2 | 2 | 1 | 6 major competitor apps | |
| leadership | 71 | 100 | 34 | 56 2,341 competing apps Median installs: 200 Avg rating: 4.4 | 11 | 11 | 16 major competitor apps | |
| strategic thinking | 70 | 100 | 32 | 51 1,161 competing apps Median installs: 500 Avg rating: 4.2 | 17 | 17 | 38 major competitor apps | |
| current market | 69 | 100 | 28 | 46 563 competing apps Median installs: 300 Avg rating: 4.2 | 18 | 18 | 4 major competitor apps | |
| insight | 72 | 100 | 37 | 62 5,024 competing apps Median installs: 300 Avg rating: 4.3 | 23 | 23 | 45 major competitor apps | |
| transformative journey | 69 | 100 | 27 | 45 535 competing apps Median installs: 200 Avg rating: 4.5 | 25 | 25 | 3 major competitor apps | |
| insane | 70 | 100 | 31 | 49 940 competing apps Median installs: 1,450 Avg rating: 4.1 | 73 | 73 | 33 major competitor apps | |
| current | 68 | 100 | 50 | 81 74,018 competing apps Median installs: 650 Avg rating: 4.2 | 115 | 115 | 1,541 major competitor apps | |
| insider | 70 | 100 | 33 | 52 1,334 competing apps Median installs: 450 Avg rating: 4.4 | 182 | 182 | 32 major competitor apps |