McKinsey Insights
Top / Ranking Keywords
Keywords with current-month ranking signals for McKinsey Insights.
Use this view to protect high-performing terms, identify drops quickly, and open app-level comparison for terms you want to investigate.
5 ranking keywords
Mobile Workflow Tip
On small screens, start with the table action button to jump directly into compare for a single keyword, then add related terms in compare view.
| Action | Major Competitors | |||||||
|---|---|---|---|---|---|---|---|---|
| consulting | 70 | 100 | 30 | 50 1,073 competing apps Median installs: 250 Avg rating: 4.2 | 1 | 1 | 8 major competitor apps | |
| strategic thinking | 70 | 100 | 32 | 51 1,164 competing apps Median installs: 600 Avg rating: 4.2 | 10 | 10 | 48 major competitor apps | |
| leadership | 71 | 100 | 35 | 56 2,347 competing apps Median installs: 200 Avg rating: 4.4 | 13 | 12 | 23 major competitor apps | |
| current | 68 | 100 | 51 | 81 74,535 competing apps Median installs: 700 Avg rating: 4.2 | 118 | 114 | 2,099 major competitor apps | |
| insider | 70 | 100 | 33 | 52 1,338 competing apps Median installs: 450 Avg rating: 4.4 | 212 | 212 | 41 major competitor apps |