H&M

H&M
Developer: H&M
Category: Shopping
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120M installs
2.4M ratings
8.7M monthly active users
Revenue not available
Install Trends
Weekly +31.3K
Declining
Monthly +1.5M
Declining

H&M Summary

H&M is a mobile iOS app in Shopping by H&M. Released in Jul 2018 (7 years ago). It has 2.4M ratings with a 4.75★ (excellent) average. Based on AppGoblin estimates, it reaches roughly 8.7M monthly active users . Store metadata: updated Mar 12, 2026, version 260.

Recent activity: 597 new ratings this week View trends →

Data tracking: SDKs and third-party integrations were last analyzed on Feb 21, 2026.

Store info: Last updated on App Store on Mar 12, 2026 (version 260).

SDKs, Trackers & Permissions

H&M was last scanned for SDKs 2026-02-21. Below is the overview of third party companies detected in the app. The full list of raw SDKs, app permissions and unknown SDKs is available here.

AppGoblin saw H&M uses 1 Analytics: Attribution
company-logos/appsflyer.com/logo_200x200.jpeg AppsFlyer
AppGoblin saw H&M uses 4 Business Tools
company-logos/adyen.com/logo_200x200.jpeg Adyen
company-logos/klarna.com/logo_200x200.jpeg Klarna
company-logos/contentsquare.com/logo_200x200.jpeg Contentsquare
company-logos/cardinalcommerce.com/logo_64x64.ico Cardinal by Visa
AppGoblin saw H&M uses 2 Ad Networks
company-logos/facebook.com/logo_200x200.jpeg Facebook
company-logos/google.com/logo_200x200.jpeg Google
AppGoblin saw H&M uses 3 Analytics: Product
company-logos/forter.com/logo_200x200.jpeg Forter
company-logos/adobe.com/logo_200x200.jpeg Adobe
company-logos/firebase.google.com/logo_200x200.png Firebase
AppGoblin saw H&M uses 5 Development Tools
company-logos/mongodb.com/logo_420x420.png MongoDB
company-logos/airbnb.io/logo_200x200.jpeg Airbnb Engineering
company-logos/github.com-nanopb/logo_192x192.png nanopb
company-logos/google.com/logo_200x200.jpeg Google
App Details
Store ID: 834465911
First Released: 2018-07-07
Store Last Updated: 2026-03-12
In-App Purchases: No
Ads: No
Website: hm.com
App Store
Crawl Status: Success
AppGoblin First Crawled: 2021-04-25
AppGoblin Last Crawled: 2026-03-16
Ads & App-Ads.txt
App does not have ads.
AppGoblin SDK Scans
Successful Last Crawled: 2026-02-21
Last Crawled: 2026-02-21
Last Crawl Status: Success

4.75★

Ratings: 2.4M

5★
4★
3★
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1★

Screenshots

App Description

Explore the latest styles in fashion, home and beauty with the H&M app. Discover inspiring collections and intuitive features that simplify the shopping experience — from instant search to real-time order updates.

Features:
Instant search: Quickly find any item with smarter results.
Visual discovery: Snap or upload images for style suggestions.
Save favourites: Build wishlists to shop and curate later.
H&M Membership: Access points, perks and exclusive rewards.
Track orders: Stay updated with real-time delivery information.
Restock alerts: Find out first when favourites return.
Seamless scanning: Scan in-store items to check sizes online.

Experience a more streamlined way to shop — download the H&M app today.