H&M

Developer: H&M

Category: Shopping

~10.5M - 21M

209.5K ratings

~65.3K (installs week)

~245.3K (installs month)

ASO Keyword Dashboard

Tracking 67 keywords for H&M in Apple App Store

Developer: H&M Category: shopping Rating: 4.83

H&M tracks 67 keywords (18 keywords rank; 49 need traction). Key metrics: 6% top-10 coverage, opportunity 46.3, difficulty 51.5, best rank 9.

Tracked keywords

18 ranked • 49 not ranking yet

Top 10 coverage

Best rank 9 • Latest leader —

Avg opportunity

46.3

Top keyword: experience

Avg difficulty

51.5

Lower scores indicate easier wins

Opportunity leaders

experience

Opportunity: 59.0 • Difficulty: 59.1 • Rank —

Competitors: 1,134
83.9
way

Opportunity: 59.0 • Difficulty: 60.3 • Rank —

Competitors: 1,067
83.0
find

Opportunity: 59.0 • Difficulty: 63.8 • Rank —

Competitors: 1,481
86.3
time

Opportunity: 59.0 • Difficulty: 62.9 • Rank —

Competitors: 1,805
88.7
access

Opportunity: 59.0 • Difficulty: 63.2 • Rank —

Competitors: 1,388
85.7

Unranked opportunities

experience

Opportunity: 59.0 • Difficulty: 59.1 • Competitors: 1,134
way

Opportunity: 59.0 • Difficulty: 60.3 • Competitors: 1,067
find

Opportunity: 59.0 • Difficulty: 63.8 • Competitors: 1,481
time

Opportunity: 59.0 • Difficulty: 62.9 • Competitors: 1,805
access

Opportunity: 59.0 • Difficulty: 63.2 • Competitors: 1,388

High competition keywords

time

Total apps: 8,391 • Major competitors: 1,805

Latest rank: — • Difficulty: 62.9
find

Total apps: 6,521 • Major competitors: 1,481

Latest rank: — • Difficulty: 63.8
access

Total apps: 6,181 • Major competitors: 1,388

Latest rank: — • Difficulty: 63.2
experience

Total apps: 5,154 • Major competitors: 1,134

Latest rank: — • Difficulty: 59.1
features

Total apps: 5,134 • Major competitors: 1,060

Latest rank: — • Difficulty: 60.4

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

							Major Competitors
hand	58	100	43	62 567 competing apps Median installs: 224,550 Avg rating: 4.6	9	9	111 major competitor apps
next	58	100	61	76 2,294 competing apps Median installs: 295,162 Avg rating: 4.7	11	11	556 major competitor apps
store	58	100	59	75 2,016 competing apps Median installs: 285,588 Avg rating: 4.6	20	17	477 major competitor apps
mode	58	100	51	73 1,632 competing apps Median installs: 249,788 Avg rating: 4.6	17	17	350 major competitor apps
shop	20	100	69	68 991 competing apps Median installs: 387,025 Avg rating: 4.7	17	17	329 major competitor apps
shopping	20	100	62	66 792 competing apps Median installs: 328,762 Avg rating: 4.7	19	19	246 major competitor apps
brand	58	100	47	66 812 competing apps Median installs: 273,650 Avg rating: 4.6	31	31	171 major competitor apps
member	20	100	51	63 631 competing apps Median installs: 299,175 Avg rating: 4.7	54	54	160 major competitor apps
available	58	100	64	82 4,074 competing apps Median installs: 282,412 Avg rating: 4.6	67	67	979 major competitor apps
style	58	100	50	72 1,461 competing apps Median installs: 260,125 Avg rating: 4.6	77	77	324 major competitor apps
house	58	100	44	62 559 competing apps Median installs: 233,900 Avg rating: 4.6	82	82	109 major competitor apps
inside	58	100	45	62 538 competing apps Median installs: 275,788 Avg rating: 4.6	125	125	130 major competitor apps
less	58	100	54	62 567 competing apps Median installs: 297,650 Avg rating: 4.7	152	152	130 major competitor apps
topics	58	100	47	60 427 competing apps Median installs: 318,400 Avg rating: 4.6	177	177	92 major competitor apps
things	58	100	57	68 1,019 competing apps Median installs: 284,500 Avg rating: 4.6	194	194	231 major competitor apps
upon	58	100	41	62 570 competing apps Median installs: 215,925 Avg rating: 4.6	214	214	98 major competitor apps
apply	58	100	55	66 829 competing apps Median installs: 286,275 Avg rating: 4.7	220	220	183 major competitor apps
apps	58	100	52	72 1,476 competing apps Median installs: 239,550 Avg rating: 4.6	—	239	292 major competitor apps
download	58	100	60	83 4,537 competing apps Median installs: 266,225 Avg rating: 4.6	—	—	1,040 major competitor apps
order	20	100	61	73 1,756 competing apps Median installs: 288,212 Avg rating: 4.7	—	—	456 major competitor apps
images	58	100	51	69 1,097 competing apps Median installs: 227,650 Avg rating: 4.6	—	—	197 major competitor apps
exclusive	20	100	66	76 2,277 competing apps Median installs: 373,450 Avg rating: 4.7	—	—	705 major competitor apps
experience	59	100	59	84 5,154 competing apps Median installs: 261,775 Avg rating: 4.6	—	—	1,134 major competitor apps
scan	20	100	52	67 906 competing apps Median installs: 291,350 Avg rating: 4.7	—	—	234 major competitor apps
way	59	100	60	83 4,665 competing apps Median installs: 271,100 Avg rating: 4.6	—	—	1,067 major competitor apps

App Description

Explore the latest styles in fashion, home and beauty with the H&M app. Discover inspiring collections and intuitive features that simplify the shopping experience — from instant search to real-time order updates.

Features:
Instant search: Quickly find any item with smarter results.
Visual discovery: Snap or upload images for style suggestions.
Save favourites: Build wishlists to shop and curate later.
H&M Membership: Access points, perks and exclusive rewards.
Track orders: Stay updated with real-time delivery information.
Restock alerts: Find out first when favourites return.
Seamless scanning: Scan in-store items to check sizes online.

Experience a more streamlined way to shop — download the H&M app today.