H&M

Developer: H&M

Category: Shopping

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~10.8M - 21.6M

215.9K ratings

~27K (installs week)

Trend Steady

~6M (installs month)

Trend Steady

ASO Keyword Dashboard

Tracking 67 keywords for H&M in Apple App Store

Developer: H&M Category: shopping Rating: 4.83

H&M tracks 67 keywords (18 keywords rank; 49 need traction). Key metrics: 6% top-10 coverage, opportunity 69.9, difficulty 42.6, best rank 9.

Tracked keywords

18 ranked • 49 not ranking yet

Top 10 coverage

Best rank 9 • Latest leader 9

Avg opportunity

69.9

Top keyword: hand

Avg difficulty

42.6

Lower scores indicate easier wins

Opportunity leaders

hand

Opportunity: 73.0 • Difficulty: 41.5 • Rank 9

Competitors: 121
68.7
house

Opportunity: 73.0 • Difficulty: 40.7 • Rank 82

Competitors: 107
67.3
less

Opportunity: 73.0 • Difficulty: 41.8 • Rank 152

Competitors: 107
68.5
topics

Opportunity: 73.0 • Difficulty: 40.9 • Rank 177

Competitors: 71
67.6
upon

Opportunity: 73.0 • Difficulty: 40.8 • Rank 214

Competitors: 86
67.7

Unranked opportunities

beauty

Opportunity: 73.0 • Difficulty: 40.7 • Competitors: 100
item

Opportunity: 73.0 • Difficulty: 40.4 • Competitors: 74
simplify

Opportunity: 73.0 • Difficulty: 39.9 • Competitors: 48
smarter

Opportunity: 73.0 • Difficulty: 39.2 • Competitors: 61
snap

Opportunity: 73.0 • Difficulty: 39.7 • Competitors: 86

High competition keywords

time

Total apps: 193,693 • Major competitors: 1,544

Latest rank: — • Difficulty: 53.5
access

Total apps: 159,395 • Major competitors: 1,337

Latest rank: — • Difficulty: 52.8
find

Total apps: 136,149 • Major competitors: 1,470

Latest rank: — • Difficulty: 52.2
experience

Total apps: 119,065 • Major competitors: 1,172

Latest rank: — • Difficulty: 51.4
download

Total apps: 117,336 • Major competitors: 1,077

Latest rank: — • Difficulty: 51.4

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

							Major Competitors
hand	73	100	41	69 12,606 competing apps Median installs: 75 Avg rating: 4.1	9	9	121 major competitor apps
next	69	100	48	78 47,938 competing apps Median installs: 50 Avg rating: 4.2	11	11	489 major competitor apps
store	69	100	47	77 40,237 competing apps Median installs: 50 Avg rating: 4.2	20	17	463 major competitor apps
mode	70	100	46	76 33,883 competing apps Median installs: 75 Avg rating: 4.1	17	17	347 major competitor apps
shop	71	100	44	72 18,732 competing apps Median installs: 50 Avg rating: 4.3	17	17	305 major competitor apps
shopping	72	100	44	71 17,241 competing apps Median installs: 25 Avg rating: 4.2	19	19	237 major competitor apps
brand	72	100	43	70 15,976 competing apps Median installs: 50 Avg rating: 4.1	31	31	187 major competitor apps
member	72	100	42	69 13,242 competing apps Median installs: 25 Avg rating: 4.1	54	54	157 major competitor apps
available	67	100	50	83 87,674 competing apps Median installs: 50 Avg rating: 4.1	67	67	944 major competitor apps
style	70	100	45	74 26,255 competing apps Median installs: 75 Avg rating: 4.2	77	77	336 major competitor apps
house	73	100	41	67 10,363 competing apps Median installs: 75 Avg rating: 4.1	82	82	107 major competitor apps
inside	72	100	42	69 13,921 competing apps Median installs: 75 Avg rating: 4.1	125	125	137 major competitor apps
less	73	100	42	68 12,232 competing apps Median installs: 75 Avg rating: 4.1	152	152	107 major competitor apps
topics	73	100	41	68 10,787 competing apps Median installs: 50 Avg rating: 4.3	177	177	71 major competitor apps
things	71	100	44	72 20,282 competing apps Median installs: 75 Avg rating: 4.2	194	194	206 major competitor apps
upon	73	100	41	68 10,929 competing apps Median installs: 75 Avg rating: 4.2	214	214	86 major competitor apps
apply	72	100	43	70 14,510 competing apps Median installs: 50 Avg rating: 4.1	220	220	173 major competitor apps
apps	70	100	45	75 29,084 competing apps Median installs: 75 Avg rating: 4.1	—	239	298 major competitor apps
download	66	100	51	85 117,336 competing apps Median installs: 50 Avg rating: 4.2	—	—	1,077 major competitor apps
order	68	100	49	80 59,076 competing apps Median installs: 25 Avg rating: 4.2	—	—	434 major competitor apps
images	70	100	45	75 28,790 competing apps Median installs: 50 Avg rating: 4.0	—	—	167 major competitor apps
exclusive	70	100	47	76 34,540 competing apps Median installs: 50 Avg rating: 4.3	—	—	681 major competitor apps
experience	66	100	51	85 119,065 competing apps Median installs: 50 Avg rating: 4.2	—	—	1,172 major competitor apps
scan	71	100	44	72 20,763 competing apps Median installs: 50 Avg rating: 4.1	—	—	223 major competitor apps
way	66	100	51	84 104,750 competing apps Median installs: 50 Avg rating: 4.2	—	—	1,047 major competitor apps

App Description

Explore the latest styles in fashion, home and beauty with the H&M app. Discover inspiring collections and intuitive features that simplify the shopping experience — from instant search to real-time order updates.

Features:
Instant search: Quickly find any item with smarter results.
Visual discovery: Snap or upload images for style suggestions.
Save favourites: Build wishlists to shop and curate later.
H&M Membership: Access points, perks and exclusive rewards.
Track orders: Stay updated with real-time delivery information.
Restock alerts: Find out first when favourites return.
Seamless scanning: Scan in-store items to check sizes online.

Experience a more streamlined way to shop — download the H&M app today.