23andMe - DNA Testing
23andMe - DNA Testing Summary
23andMe - DNA Testing is a ad-supported iOS app in Health And Fitness by 23andMe, Inc.. Released in Oct 2015 (10 years ago). It has 597.2K ratings with a 4.81★ (excellent) average. Based on AppGoblin estimates, it reaches roughly 1.6M monthly active users and generates around $100K+ monthly revenue (0% IAP / 100% ads). Store metadata: updated Mar 4, 2026.
Recent activity: 440 new ratings this week View trends →
Data tracking: SDKs and third-party integrations were last analyzed on Jan 18, 2025.
Store info: Last updated on App Store on Mar 4, 2026 .
23andMe - DNA Testing was last scanned for SDKs 2025-01-18. Below is the overview of third party companies detected in the app. The full list of raw SDKs, app permissions and unknown SDKs is available here.
Airbnb Engineering
OpenID
nanopb
New Relic
Firebase4.81★
Ratings: 597.2K
Screenshots
App Description
Start your DNA-powered journey with the 23andMe app. Explore your ancestry, connect with your DNA relatives, review personalized health insights and more.
ANCESTRY SERVICE: Explore where in the world your DNA is from across 3000+ regions.
HEALTH + ANCESTRY SERVICE*: Get a more complete picture of your health with insights from your genetic data and find out what you may pass on to your future children. Includes everything in Ancestry Service.¹
23ANDME+ PREMIUM™*: Access new premium reports and features throughout the year to keep fueling your health journey and exploring your ancestry. You can also opt in to Health Action Plan for a more personalized experience and recommendations. Includes everything in Health + Ancestry Service.²
23ANDME+ TOTAL HEALTH™**: Optimize your health with physician initiated whole exome sequencing, biannual blood testing and genetics-informed clinical care. Includes everything in 23andMe+ Premium.³
PRIVACY: You are in control of your data. When you explore your DNA with 23andMe, you entrust us with important information. That’s why, since day one, we’ve committed ourselves to protecting your privacy. We provide robust controls that give you options when it comes to your genetic data.
RESEARCH: You can also choose to participate in 23andMe research. If you opt to do so, the answers you provide could help drive scientific discoveries.
HOW YOUR KIT AND THE APP WORK TOGETHER: All services require purchasing a kit, registering and submitting a saliva sample using the collection tube provided. Log into your account to track your sample’s progress. Once your reports are ready, open your app to view your reports.
NOTIFICATIONS: Stay in the know with notifications about personalized recommendations, new product updates, research surveys, family connections and more.
TERMS OF SERVICE
US (https://www.23andme.com/legal/terms-of-service)
UK, IE, FI, DK, SE, NL (https://www.23andme.com/en-eu/legal/terms-of-service)
Canada (https://www.23andme.com/en-ca/legal/terms-of-service/)
All other countries (https://www.23andme.com/en-int/legal/terms-of-service/)
Consumer Health Data Privacy Policy (https://www.23andme.com/legal/us-privacy/#washington-consumer-health-data-privacy-policy)
AVAILABILITY
¹ Health + Ancestry Service is available in US, Canada, United Kingdom, Ireland, Denmark, Finland, Netherlands, and Sweden.
² 23and