23andMe - DNA Testing
ASO Keyword Dashboard
Tracking 111 keywords for 23andMe - DNA Testing in Apple App Store
23andMe - DNA Testing tracks 111 keywords (6 keywords rank; 105 need traction). Key metrics: 17% top-10 coverage, opportunity 50.3, difficulty 47.1, best rank 10.
Tracked keywords
111
6 ranked • 105 not ranking yet
Top 10 coverage
17%
Best rank 10 • Latest leader —
Avg opportunity
50.3
Top keyword: find
Avg difficulty
47.1
Lower scores indicate easier wins
Opportunity leaders
- 86.3
find
Opportunity: 59.0 • Difficulty: 63.8 • Rank 208
Competitors: 1,481
- 91.1
new
Opportunity: 59.0 • Difficulty: 63.9 • Rank —
Competitors: 2,341
- 83.9
experience
Opportunity: 59.0 • Difficulty: 59.1 • Rank —
Competitors: 1,134
- 83.5
choose
Opportunity: 59.0 • Difficulty: 60.7 • Rank —
Competitors: 1,081
- 85.2
help
Opportunity: 59.0 • Difficulty: 61.1 • Rank —
Competitors: 1,236
Unranked opportunities
new
Opportunity: 59.0 • Difficulty: 63.9 • Competitors: 2,341
experience
Opportunity: 59.0 • Difficulty: 59.1 • Competitors: 1,134
choose
Opportunity: 59.0 • Difficulty: 60.7 • Competitors: 1,081
help
Opportunity: 59.0 • Difficulty: 61.1 • Competitors: 1,236
account
Opportunity: 59.0 • Difficulty: 60.5 • Competitors: 1,073
High competition keywords
new
Total apps: 10,701 • Major competitors: 2,341
Latest rank: — • Difficulty: 63.9
find
Total apps: 6,521 • Major competitors: 1,481
Latest rank: — • Difficulty: 63.8
access
Total apps: 6,181 • Major competitors: 1,388
Latest rank: — • Difficulty: 63.2
help
Total apps: 5,873 • Major competitors: 1,236
Latest rank: — • Difficulty: 61.1
account
Total apps: 5,212 • Major competitors: 1,073
Latest rank: — • Difficulty: 60.5
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| related | 58 | 100 | 50 | 62 555 competing apps Median installs: 238,975 Avg rating: 4.7 | 10 | 10 | 114 major competitor apps |
| touch | 58 | 100 | 54 | 73 1,612 competing apps Median installs: 220,412 Avg rating: 4.6 | 49 | 32 | 299 major competitor apps |
| test | 58 | 100 | 50 | 73 1,727 competing apps Median installs: 258,500 Avg rating: 4.6 | 61 | 61 | 389 major competitor apps |
| found | 58 | 100 | 48 | 64 667 competing apps Median installs: 265,800 Avg rating: 4.6 | 112 | 112 | 144 major competitor apps |
| find | 59 | 100 | 64 | 86 6,521 competing apps Median installs: 264,850 Avg rating: 4.6 | — | 208 | 1,481 major competitor apps |
| health | 58 | 100 | 51 | 71 1,361 competing apps Median installs: 248,675 Avg rating: 4.7 | — | 216 | 307 major competitor apps |
| new | 59 | 100 | 64 | 91 10,701 competing apps Median installs: 270,475 Avg rating: 4.6 | — | — | 2,341 major competitor apps |
| action | 58 | 100 | 49 | 68 1,033 competing apps Median installs: 300,175 Avg rating: 4.6 | — | — | 251 major competitor apps |
| notifications | 58 | 100 | 55 | 71 1,357 competing apps Median installs: 296,625 Avg rating: 4.7 | — | — | 332 major competitor apps |
| experience | 59 | 100 | 59 | 84 5,154 competing apps Median installs: 261,775 Avg rating: 4.6 | — | — | 1,134 major competitor apps |
| product | 20 | 100 | 49 | 64 654 competing apps Median installs: 282,388 Avg rating: 4.6 | — | — | 170 major competitor apps |
| collection | 58 | 100 | 48 | 70 1,259 competing apps Median installs: 268,700 Avg rating: 4.6 | — | — | 276 major competitor apps |
| control | 58 | 100 | 54 | 76 2,353 competing apps Median installs: 243,700 Avg rating: 4.6 | — | — | 466 major competitor apps |
| everything | 58 | 100 | 59 | 75 1,989 competing apps Median installs: 280,025 Avg rating: 4.6 | — | — | 479 major competitor apps |
| choose | 59 | 100 | 61 | 83 4,918 competing apps Median installs: 263,588 Avg rating: 4.6 | — | — | 1,081 major competitor apps |
| protecting | 57 | 100 | 35 | 49 151 competing apps Median installs: 213,525 Avg rating: 4.6 | — | — | 25 major competitor apps |
| using | 58 | 100 | 61 | 83 4,473 competing apps Median installs: 247,200 Avg rating: 4.6 | — | — | 924 major competitor apps |
| service | 58 | 100 | 54 | 75 2,023 competing apps Median installs: 255,675 Avg rating: 4.6 | — | — | 419 major competitor apps |
| available | 58 | 100 | 64 | 82 4,074 competing apps Median installs: 282,412 Avg rating: 4.6 | — | — | 979 major competitor apps |
| provide | 58 | 100 | 49 | 73 1,667 competing apps Median installs: 243,400 Avg rating: 4.6 | — | — | 293 major competitor apps |
| connect | 20 | 100 | 58 | 75 2,048 competing apps Median installs: 297,762 Avg rating: 4.6 | — | — | 515 major competitor apps |
| journey | 58 | 100 | 51 | 74 1,945 competing apps Median installs: 241,050 Avg rating: 4.7 | — | — | 379 major competitor apps |
| help | 59 | 100 | 61 | 85 5,873 competing apps Median installs: 257,100 Avg rating: 4.6 | — | — | 1,236 major competitor apps |
| account | 59 | 100 | 61 | 84 5,212 competing apps Median installs: 257,662 Avg rating: 4.6 | — | — | 1,073 major competitor apps |
| picture | 58 | 100 | 49 | 66 847 competing apps Median installs: 250,100 Avg rating: 4.6 | — | — | 178 major competitor apps |
App Description
ANCESTRY SERVICE: Explore where in the world your DNA is from across 3000+ regions.
HEALTH + ANCESTRY SERVICE*: Get a more complete picture of your health with insights from your genetic data and find out what you may pass on to your future children. Includes everything in Ancestry Service.¹
23ANDME+ PREMIUM™*: Access new premium reports and features throughout the year to keep fueling your health journey and exploring your ancestry. You can also opt in to Health Action Plan for a more personalized experience and recommendations. Includes everything in Health + Ancestry Service.²
23ANDME+ TOTAL HEALTH™**: Optimize your health with physician initiated whole exome sequencing, biannual blood testing and genetics-informed clinical care. Includes everything in 23andMe+ Premium.³
PRIVACY: You are in control of your data. When you explore your DNA with 23andMe, you entrust us with important information. That’s why, since day one, we’ve committed ourselves to protecting your privacy. We provide robust controls that give you options when it comes to your genetic data.
RESEARCH: You can also choose to participate in 23andMe research. If you opt to do so, the answers you provide could help drive scientific discoveries.
HOW YOUR KIT AND THE APP WORK TOGETHER: All services require purchasing a kit, registering and submitting a saliva sample using the collection tube provided. Log into your account to track your sample’s progress. Once your reports are ready, open your app to view your reports.
NOTIFICATIONS: Stay in the know with notifications about personalized recommendations, new product updates, research surveys, family connections and more.
TERMS OF SERVICE
US (https://www.23andme.com/legal/terms-of-service)
UK, IE, FI, DK, SE, NL (https://www.23andme.com/en-eu/legal/terms-of-service)
Canada (https://www.23andme.com/en-ca/legal/terms-of-service/)
All other countries (https://www.23andme.com/en-int/legal/terms-of-service/)
Consumer Health Data Privacy Policy (https://www.23andme.com/legal/us-privacy/#washington-consumer-health-data-privacy-policy)
AVAILABILITY
¹ Health + Ancestry Service is available in US, Canada, United Kingdom, Ireland, Denmark, Finland, Netherlands, and Sweden.
² 23and