23andMe - DNA Testing
ASO Keyword Dashboard
Tracking 111 keywords for 23andMe - DNA Testing in Apple App Store
23andMe - DNA Testing tracks 111 keywords (6 keywords rank; 105 need traction). Key metrics: 17% top-10 coverage, opportunity 69.7, difficulty 41.8, best rank 10.
Tracked keywords
111
6 ranked • 105 not ranking yet
Top 10 coverage
17%
Best rank 10 • Latest leader —
Avg opportunity
69.7
Top keyword: participate
Avg difficulty
41.8
Lower scores indicate easier wins
Opportunity leaders
- 65.0
participate
Opportunity: 73.0 • Difficulty: 39.3 • Rank —
Competitors: 85
- 66.6
committed
Opportunity: 73.0 • Difficulty: 40.4 • Rank —
Competitors: 60
- 67.1
optimize
Opportunity: 73.0 • Difficulty: 40.6 • Rank —
Competitors: 55
- 66.9
research
Opportunity: 73.0 • Difficulty: 40.5 • Rank —
Competitors: 62
- 65.6
united
Opportunity: 73.0 • Difficulty: 40.8 • Rank —
Competitors: 208
Unranked opportunities
participate
Opportunity: 73.0 • Difficulty: 39.3 • Competitors: 85
committed
Opportunity: 73.0 • Difficulty: 40.4 • Competitors: 60
optimize
Opportunity: 73.0 • Difficulty: 40.6 • Competitors: 55
research
Opportunity: 73.0 • Difficulty: 40.5 • Competitors: 62
united
Opportunity: 73.0 • Difficulty: 40.8 • Competitors: 208
High competition keywords
new
Total apps: 183,638 • Major competitors: 2,411
Latest rank: — • Difficulty: 53.4
access
Total apps: 162,817 • Major competitors: 1,664
Latest rank: — • Difficulty: 52.9
help
Total apps: 149,670 • Major competitors: 1,512
Latest rank: — • Difficulty: 52.5
find
Total apps: 138,567 • Major competitors: 1,771
Latest rank: — • Difficulty: 52.3
experience
Total apps: 121,884 • Major competitors: 1,381
Latest rank: — • Difficulty: 51.6
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| related | 71 | 100 | 44 | 72 20,229 competing apps Median installs: 75 Avg rating: 4.1 | 10 | 10 | 142 major competitor apps |
| touch | 69 | 100 | 47 | 77 38,323 competing apps Median installs: 125 Avg rating: 4.0 | 49 | 32 | 356 major competitor apps |
| test | 69 | 100 | 46 | 77 38,447 competing apps Median installs: 125 Avg rating: 4.2 | 61 | 61 | 462 major competitor apps |
| found | 72 | 100 | 42 | 69 12,928 competing apps Median installs: 150 Avg rating: 4.1 | 112 | 112 | 139 major competitor apps |
| find | 66 | 100 | 52 | 86 138,567 competing apps Median installs: 125 Avg rating: 4.2 | — | 208 | 1,771 major competitor apps |
| health | 69 | 100 | 47 | 77 39,036 competing apps Median installs: 100 Avg rating: 4.3 | — | 216 | 354 major competitor apps |
| new | 65 | 100 | 53 | 88 183,638 competing apps Median installs: 150 Avg rating: 4.2 | — | — | 2,411 major competitor apps |
| action | 72 | 100 | 43 | 71 17,905 competing apps Median installs: 150 Avg rating: 4.2 | — | — | 308 major competitor apps |
| notifications | 69 | 100 | 47 | 78 43,087 competing apps Median installs: 100 Avg rating: 4.3 | — | — | 401 major competitor apps |
| experience | 66 | 100 | 52 | 85 121,884 competing apps Median installs: 100 Avg rating: 4.2 | — | — | 1,381 major competitor apps |
| product | 71 | 100 | 44 | 73 22,914 competing apps Median installs: 50 Avg rating: 4.1 | — | — | 203 major competitor apps |
| collection | 70 | 100 | 45 | 75 30,119 competing apps Median installs: 100 Avg rating: 4.2 | — | — | 330 major competitor apps |
| control | 68 | 100 | 49 | 81 65,235 competing apps Median installs: 100 Avg rating: 4.0 | — | — | 580 major competitor apps |
| everything | 69 | 100 | 47 | 77 39,266 competing apps Median installs: 125 Avg rating: 4.3 | — | — | 485 major competitor apps |
| choose | 67 | 100 | 50 | 83 90,536 competing apps Median installs: 150 Avg rating: 4.2 | — | — | 1,123 major competitor apps |
| protecting | 71 | 100 | 34 | 57 2,378 competing apps Median installs: 150 Avg rating: 4.2 | — | — | 29 major competitor apps |
| using | 66 | 100 | 51 | 85 115,531 competing apps Median installs: 100 Avg rating: 4.1 | — | — | 949 major competitor apps |
| service | 68 | 100 | 48 | 79 55,004 competing apps Median installs: 75 Avg rating: 4.1 | — | — | 491 major competitor apps |
| available | 67 | 100 | 51 | 83 88,973 competing apps Median installs: 125 Avg rating: 4.1 | — | — | 1,160 major competitor apps |
| provide | 68 | 100 | 48 | 79 56,148 competing apps Median installs: 75 Avg rating: 4.1 | — | — | 311 major competitor apps |
| connect | 68 | 100 | 49 | 80 60,427 competing apps Median installs: 100 Avg rating: 4.3 | — | — | 618 major competitor apps |
| journey | 69 | 100 | 47 | 78 47,613 competing apps Median installs: 100 Avg rating: 4.4 | — | — | 452 major competitor apps |
| help | 65 | 100 | 53 | 87 149,670 competing apps Median installs: 125 Avg rating: 4.2 | — | — | 1,512 major competitor apps |
| account | 67 | 100 | 50 | 82 81,040 competing apps Median installs: 225 Avg rating: 4.2 | — | — | 1,306 major competitor apps |
| picture | 71 | 100 | 44 | 72 19,587 competing apps Median installs: 150 Avg rating: 4.1 | — | — | 206 major competitor apps |
App Description
ANCESTRY SERVICE: Explore where in the world your DNA is from across 3000+ regions.
HEALTH + ANCESTRY SERVICE*: Get a more complete picture of your health with insights from your genetic data and find out what you may pass on to your future children. Includes everything in Ancestry Service.¹
23ANDME+ PREMIUM™*: Access new premium reports and features throughout the year to keep fueling your health journey and exploring your ancestry. You can also opt in to Health Action Plan for a more personalized experience and recommendations. Includes everything in Health + Ancestry Service.²
23ANDME+ TOTAL HEALTH™**: Optimize your health with physician initiated whole exome sequencing, biannual blood testing and genetics-informed clinical care. Includes everything in 23andMe+ Premium.³
PRIVACY: You are in control of your data. When you explore your DNA with 23andMe, you entrust us with important information. That’s why, since day one, we’ve committed ourselves to protecting your privacy. We provide robust controls that give you options when it comes to your genetic data.
RESEARCH: You can also choose to participate in 23andMe research. If you opt to do so, the answers you provide could help drive scientific discoveries.
HOW YOUR KIT AND THE APP WORK TOGETHER: All services require purchasing a kit, registering and submitting a saliva sample using the collection tube provided. Log into your account to track your sample’s progress. Once your reports are ready, open your app to view your reports.
NOTIFICATIONS: Stay in the know with notifications about personalized recommendations, new product updates, research surveys, family connections and more.
TERMS OF SERVICE
US (https://www.23andme.com/legal/terms-of-service)
UK, IE, FI, DK, SE, NL (https://www.23andme.com/en-eu/legal/terms-of-service)
Canada (https://www.23andme.com/en-ca/legal/terms-of-service/)
All other countries (https://www.23andme.com/en-int/legal/terms-of-service/)
Consumer Health Data Privacy Policy (https://www.23andme.com/legal/us-privacy/#washington-consumer-health-data-privacy-policy)
AVAILABILITY
¹ Health + Ancestry Service is available in US, Canada, United Kingdom, Ireland, Denmark, Finland, Netherlands, and Sweden.
² 23and