Instagram

Developer: Instagram

Add to Compare

7.6B installs

168.3M ratings

289.7M monthly active users

$10M+ monthly revenue est.

IAP 38% · Ad 62%

Install Trends

Weekly +14M

Declining

Monthly +47M

Declining

Instagram Summary

Instagram is a ad-supported, with in-app purchases Android app in Social Networking by Instagram. Released in Apr 2012 (14 years ago). It has about 7.6B+ installs and 168.3M ratings with a 4.22★ (good) average. Based on AppGoblin estimates, it reaches roughly 289.7M monthly active users and generates around $10M+ monthly revenue (38% IAP / 62% ads). Store last updated Jul 6, 2026

Recent activity: 14M installs this week (47M over 4 weeks) showing declining growth , and 73.4K new ratings this week View trends →

Advertising: AppGoblin has tracked 7.00 ad creatives this app uses for paid user acquisition across ad networks.

SDK intelligence: AppGoblin detected 8 development tools(e.g. Greenrobot), 2 ad networks, 2 analytics: product,and 1 business tools integrated into Instagram. View full SDK list →

Instagram SDKs Summary

Instagram was last scanned for SDKs on 2026-06-22. Below is the overview of third-party companies detected in the app. The full list of SDKs, permissions and unknowns is available here.

App Details

Store ID: com.instagram.android

First Released: 2012-04-03

Store Last Updated: 2026-07-06

App Store Category: Social Networking

In-App Purchases: Yes

Ads: Yes

Website: help.instagram.com

App Store

Crawl Status: Success

AppGoblin First Crawled: 2021-02-06

AppGoblin Last Crawled: 2026-07-11

Ads & App-Ads.txt

Ads.txt Last Crawled: 2025-10-14

Ads.txt Crawl Status: Failed

4.22★

Ratings: 168.3M

5★

4★

3★

2★

1★

Screenshots

App Description

Create & share photos, stories, & reels with friends you love

Little moments lead to big friendships. Share yours on Instagram.
—From Meta

Connect with friends, find other fans, and see what people around you are up to and into. Explore your interests and post what's going on, from your daily moments to life's highlights.

Share what you’re up to and into on Insta®.
- Keep up with friends on the fly with Stories and Notes that disappear after 24 hours.
- Start group chats and share unfiltered moments with your Close Friends.
- Share memories from recent events or trips in Feed.
- Turn your life into a movie and discover short, entertaining videos on Instagram with Reels.
- Customize your posts with exclusive templates, music, stickers and filters.

Dive into your interests.
- Watch videos from your favorite Creators and discover new content that’s personalized to your interests.
- Get inspired by photos and videos from new accounts in Explore.
- Discover brands and small businesses, and shop products that are relevant to your personal style.

Some Instagram features may not be available in your country or region.

Terms and Policies - https://help.instagram.com/581066165581870

Consumer Health Privacy Policy: https://privacycenter.instagram.com/policies/health

Learn how we're working to help keep our communities safe across Meta technologies at the Instagram Safety Center: https://about.instagram.com/safety