ASO Keyword Dashboard
Tracking 206 keywords for Instagram in Google Play
Instagram tracks 206 keywords (145 keywords rank; 61 need traction). Key metrics: 26% top-10 coverage, opportunity 69.9, difficulty 53.2, best rank 1.
Create & share photos, stories, & reels with friends you love
Tracked keywords
206
145 ranked • 61 not ranking yet
Top 10 coverage
26%
Best rank 1 • Latest leader 3
Avg opportunity
69.9
Top keyword: key features
Avg difficulty
53.2
Lower scores indicate easier wins
Opportunity leaders
- 65.6
key features
Opportunity: 74.0 • Difficulty: 41.9 • Rank 3
Competitors: 987
- 65.7
user friendly
Opportunity: 74.0 • Difficulty: 42.1 • Rank 16
Competitors: 647
- 63.3
privacy policy
Opportunity: 74.0 • Difficulty: 46.6 • Rank 17
Competitors: 849
- 65.2
multi
Opportunity: 74.0 • Difficulty: 44.4 • Rank 98
Competitors: 1,110
- 63.8
instagram
Opportunity: 74.0 • Difficulty: 50.3 • Rank —
Competitors: 857
Unranked opportunities
instagram
Opportunity: 74.0 • Difficulty: 50.3 • Competitors: 857
stickers
Opportunity: 74.0 • Difficulty: 53.6 • Competitors: 1,602
creators
Opportunity: 74.0 • Difficulty: 72.9 • Competitors: 610
fly
Opportunity: 74.0 • Difficulty: 53.1 • Competitors: 1,010
chats
Opportunity: 74.0 • Difficulty: 76.7 • Competitors: 583
High competition keywords
time
Total apps: 390,432 • Major competitors: 18,014
Latest rank: 129 • Difficulty: 57.8
new
Total apps: 374,490 • Major competitors: 23,854
Latest rank: 59 • Difficulty: 58.7
download
Total apps: 327,114 • Major competitors: 17,085
Latest rank: 158 • Difficulty: 56.2
free
Total apps: 315,797 • Major competitors: 24,145
Latest rank: 4 • Difficulty: 58.7
find
Total apps: 303,658 • Major competitors: 17,611
Latest rank: 168 • Difficulty: 58.5
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| social media | 71 | 100 | 48 | 73 37,902 competing apps Median installs: 3,069 Avg rating: 2.4 | 1 | 1 | 2,245 major competitor apps |
| install | 70 | 100 | 49 | 76 58,647 competing apps Median installs: 3,190 Avg rating: 2.5 | 1 | 1 | 2,827 major competitor apps |
| available | 66 | 100 | 58 | 84 194,967 competing apps Median installs: 2,751 Avg rating: 2.5 | 2 | 2 | 10,402 major competitor apps |
| social | 68 | 100 | 53 | 81 118,693 competing apps Median installs: 2,878 Avg rating: 2.4 | 2 | 2 | 6,719 major competitor apps |
| provided | 70 | 100 | 46 | 74 46,625 competing apps Median installs: 2,586 Avg rating: 2.2 | 2 | 2 | 1,647 major competitor apps |
| interesting | 71 | 100 | 52 | 72 33,604 competing apps Median installs: 8,456 Avg rating: 2.6 | 2 | 2 | 3,016 major competitor apps |
| apps | 70 | 100 | 65 | 76 60,845 competing apps Median installs: 4,846 Avg rating: 2.7 | 2 | 2 | 4,950 major competitor apps |
| key features | 74 | 100 | 42 | 66 13,047 competing apps Median installs: 4,226 Avg rating: 2.7 | 3 | 3 | 987 major competitor apps |
| direct | 71 | 100 | 48 | 73 38,073 competing apps Median installs: 1,244 Avg rating: 2.2 | 3 | 3 | 1,451 major competitor apps |
| view | 66 | 100 | 55 | 84 180,735 competing apps Median installs: 906 Avg rating: 2.4 | 3 | 3 | 6,161 major competitor apps |
| see | 67 | 100 | 58 | 83 166,351 competing apps Median installs: 1,947 Avg rating: 2.5 | 4 | 4 | 8,335 major competitor apps |
| official | 68 | 100 | 53 | 80 106,450 competing apps Median installs: 991 Avg rating: 2.3 | 5 | 4 | 3,686 major competitor apps |
| small | 70 | 100 | 49 | 76 56,665 competing apps Median installs: 2,153 Avg rating: 2.4 | 4 | 4 | 2,899 major competitor apps |
| directly | 67 | 100 | 52 | 81 129,363 competing apps Median installs: 974 Avg rating: 2.3 | — | 4 | 4,506 major competitor apps |
| top | 68 | 100 | 56 | 79 88,856 competing apps Median installs: 3,113 Avg rating: 2.6 | 4 | 4 | 6,390 major competitor apps |
| free | 65 | 100 | 59 | 88 315,797 competing apps Median installs: 5,720 Avg rating: 2.7 | 4 | 4 | 24,145 major competitor apps |
| much | 68 | 100 | 52 | 81 112,704 competing apps Median installs: 1,750 Avg rating: 2.5 | 4 | 4 | 5,834 major competitor apps |
| including | 67 | 100 | 56 | 82 130,840 competing apps Median installs: 2,507 Avg rating: 2.6 | 5 | 5 | 7,707 major competitor apps |
| please | 67 | 100 | 53 | 81 129,324 competing apps Median installs: 4,898 Avg rating: 2.6 | 5 | 5 | 7,042 major competitor apps |
| made | 68 | 100 | 51 | 79 89,636 competing apps Median installs: 2,086 Avg rating: 2.4 | 5 | 5 | 3,936 major competitor apps |
| users | 67 | 100 | 53 | 82 137,325 competing apps Median installs: 1,359 Avg rating: 2.3 | 6 | 5 | 5,502 major competitor apps |
| others | 72 | 100 | 48 | 71 28,587 competing apps Median installs: 3,034 Avg rating: 2.5 | 5 | 5 | 1,625 major competitor apps |
| based | 67 | 100 | 55 | 83 153,839 competing apps Median installs: 1,402 Avg rating: 2.4 | 6 | 6 | 5,948 major competitor apps |
| may | 68 | 100 | 58 | 79 89,069 competing apps Median installs: 3,407 Avg rating: 2.6 | 7 | 6 | 5,080 major competitor apps |
| us | 66 | 100 | 55 | 84 190,561 competing apps Median installs: 2,586 Avg rating: 2.5 | 6 | 6 | 9,533 major competitor apps |
App Description
Create & share photos, stories, & reels with friends you love
—From Meta
Connect with friends, find other fans, and see what people around you are up to and into. Explore your interests and post what's going on, from your daily moments to life's highlights.
Share what you’re up to and into on Insta®.
- Keep up with friends on the fly with Stories and Notes that disappear after 24 hours.
- Start group chats and share unfiltered moments with your Close Friends.
- Share memories from recent events or trips in Feed.
- Turn your life into a movie and discover short, entertaining videos on Instagram with Reels.
- Customize your posts with exclusive templates, music, stickers and filters.
Dive into your interests.
- Watch videos from your favorite Creators and discover new content that’s personalized to your interests.
- Get inspired by photos and videos from new accounts in Explore.
- Discover brands and small businesses, and shop products that are relevant to your personal style.
Some Instagram features may not be available in your country or region.
Terms and Policies - https://help.instagram.com/581066165581870
Consumer Health Privacy Policy: https://privacycenter.instagram.com/policies/health
Learn how we're working to help keep our communities safe across Meta technologies at the Instagram Safety Center: https://about.instagram.com/safety