IPSY: Personalized Beauty
IPSY: Personalized Beauty Summary
IPSY: Personalized Beauty is a mobile Android app in Beauty by IPSY. Released in Mar 2017 (8 years ago). It has about 4.1M+ installs and 153.5K ratings with a 4.67★ (excellent) average. Based on AppGoblin estimates, it reaches roughly 182.1K monthly active users . Store metadata: updated Nov 3, 2025, version 477.
Recent activity: 3.9K installs this week (18K over 4 weeks) showing steady growth , and 10 new ratings this week View trends →
Advertising: AppGoblin detected 1.00 monetized ad creatives shown inside the app.
Data tracking: SDKs and third-party integrations were last analyzed on Feb 26, 2026. The app's network data flows (API traffic to/from the app and its SDKs) were last crawled on Nov 6, 2025.
Store info: Last updated on Google Play on Nov 3, 2025 (version 477).
IPSY: Personalized Beauty was last scanned for SDKs 2026-02-26. Below is the overview of third party companies detected in the app. The full list of raw SDKs, app permissions and unknown SDKs is available here.
Firebase
Forter
AppsFlyer
Google
JetBrains
Facebook
Iterable4.67★
Ratings: 153.5K
Screenshots
App Description
The ultimate beauty membership
Play, explore, and express your unique beauty with IPSY—curated just for you. We offer 3 plans: Original, Extra, and Ultimate, giving every kind of beauty lover the perfect way to play. All you have to do is take a quick quiz about your preferences (think: skin concerns, hair type, favorite makeup products, and more), and then we match you with the best products for you.
Whether you’re looking to discover unbeatable deals on makeup, skincare, and more; the hottest brands; or a subscription you can truly customize to your beauty preferences and goals, you’re in the right place. As the leading source of beauty discovery, education, and inspiration, IPSY combines personalized products and tips, tricks, and tutorials with member-exclusive deals and shopping events to create the ultimate beauty membership.
From well-known and well-loved makeup brands to new, emerging beauty up-and-comers from around the world, IPSY brings you the very best in makeup, skincare, body care, fragrance, hair care, nails, and beauty tools. We’re talking NARS, BENEFIT COSMETICS, FENTY BEAUTY, M·A·C, ANASTASIA BEVERLY HILLS, SMASHBOX COSMETICS, TARTE, HUDA BEAUTY, IT COSMETICS, GLOW RECIPE, and so many more.
Our free mobile app is the best way to experience IPSY:
• Choose your products every month (1 for IPSY Original and 3 for IPSY Extra and IPSY Ultimate!)
• Get first dibs on a premium, splurge-worthy bonus full-size product by adding a Beauty Boost upgrade to your membership
• See all your curated products before they land on your doorstep
• Discover and learn more about your picks with the thousands of makeup tutorials, face charts, and step-by-step guides we’ve put together to help you create endless looks
• Shop exclusive, members-only sales and save up to 80% on top brands and hot products in our 24/7 IPSY Shop, quarterly Mega Drop Shop, or limited-time-only Flash sales
• Review your products to make your future picks even better. The longer you’re with us (and the more we get to know you), the more we can handpick the best products for you
Join the IPSY fam and be part of a community that encourages you to express yourself, explore, and play beauty your way.