IPSY: Personalized Beauty
ASO Keyword Dashboard
Tracking 112 keywords for IPSY: Personalized Beauty in Google Play
IPSY: Personalized Beauty tracks 112 keywords (1 keyword ranks; 111 need traction). Key metrics: 100% top-10 coverage, opportunity 70.2, difficulty 49.4, best rank 10.
The ultimate beauty membership
Tracked keywords
112
1 ranked • 111 not ranking yet
Top 10 coverage
100%
Best rank 10 • Latest leader —
Avg opportunity
70.2
Top keyword: lover
Avg difficulty
49.4
Lower scores indicate easier wins
Opportunity leaders
- 59.5
lover
Opportunity: 74.0 • Difficulty: 38.5 • Rank —
Competitors: 320
- 63.4
skin
Opportunity: 74.0 • Difficulty: 46.0 • Rank —
Competitors: 883
- 62.2
flash
Opportunity: 74.0 • Difficulty: 44.7 • Rank —
Competitors: 700
- 64.8
preferences
Opportunity: 74.0 • Difficulty: 41.5 • Rank —
Competitors: 434
- 65.6
guides
Opportunity: 74.0 • Difficulty: 41.0 • Rank —
Competitors: 369
Unranked opportunities
lover
Opportunity: 74.0 • Difficulty: 38.5 • Competitors: 320
skin
Opportunity: 74.0 • Difficulty: 46.0 • Competitors: 883
flash
Opportunity: 74.0 • Difficulty: 44.7 • Competitors: 700
preferences
Opportunity: 74.0 • Difficulty: 41.5 • Competitors: 434
guides
Opportunity: 74.0 • Difficulty: 41.0 • Competitors: 369
High competition keywords
make
Total apps: 327,341 • Major competitors: 18,223
Latest rank: — • Difficulty: 58.8
free
Total apps: 322,124 • Major competitors: 22,301
Latest rank: — • Difficulty: 60.0
experience
Total apps: 291,024 • Major competitors: 15,362
Latest rank: — • Difficulty: 58.0
help
Total apps: 282,188 • Major competitors: 14,387
Latest rank: — • Difficulty: 59.7
mobile
Total apps: 280,792 • Major competitors: 10,253
Latest rank: — • Difficulty: 56.3
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| cosmetic | 72 | 100 | 36 | 53 2,276 competing apps Median installs: 1,089 Avg rating: 1.7 | 10 | 10 | 91 major competitor apps |
| free | 65 | 100 | 60 | 88 322,124 competing apps Median installs: 4,278 Avg rating: 2.3 | — | — | 22,301 major competitor apps |
| play | 66 | 100 | 62 | 85 206,958 competing apps Median installs: 6,219 Avg rating: 2.3 | — | — | 18,529 major competitor apps |
| best | 66 | 100 | 59 | 86 255,713 competing apps Median installs: 3,150 Avg rating: 2.1 | — | — | 16,877 major competitor apps |
| top | 69 | 100 | 58 | 79 87,994 competing apps Median installs: 2,776 Avg rating: 2.2 | — | — | 5,765 major competitor apps |
| quiz | 72 | 100 | 43 | 69 21,171 competing apps Median installs: 1,508 Avg rating: 1.9 | — | — | 635 major competitor apps |
| shopping | 70 | 100 | 49 | 74 44,905 competing apps Median installs: 1,110 Avg rating: 1.9 | — | — | 2,221 major competitor apps |
| subscription | 72 | 100 | 53 | 70 24,861 competing apps Median installs: 4,466 Avg rating: 2.3 | — | — | 1,674 major competitor apps |
| right | 67 | 100 | 58 | 83 159,331 competing apps Median installs: 1,585 Avg rating: 2.0 | — | — | 8,091 major competitor apps |
| source | 72 | 100 | 48 | 70 25,796 competing apps Median installs: 1,836 Avg rating: 2.0 | — | — | 939 major competitor apps |
| make | 65 | 100 | 59 | 88 327,341 competing apps Median installs: 2,047 Avg rating: 2.1 | — | — | 18,223 major competitor apps |
| step | 69 | 100 | 51 | 78 83,940 competing apps Median installs: 1,246 Avg rating: 1.9 | — | — | 3,809 major competitor apps |
| exclusive | 69 | 100 | 55 | 78 83,379 competing apps Median installs: 1,472 Avg rating: 2.0 | — | — | 4,579 major competitor apps |
| exclusive deals | 72 | 100 | 35 | 55 2,668 competing apps Median installs: 347 Avg rating: 1.7 | — | — | 91 major competitor apps |
| experience | 65 | 100 | 58 | 87 291,024 competing apps Median installs: 1,456 Avg rating: 2.0 | — | — | 15,362 major competitor apps |
| curated | 72 | 100 | 49 | 69 22,809 competing apps Median installs: 752 Avg rating: 1.9 | — | — | 682 major competitor apps |
| learn | 67 | 100 | 56 | 82 143,720 competing apps Median installs: 1,912 Avg rating: 2.0 | — | — | 6,600 major competitor apps |
| events | 69 | 100 | 51 | 78 79,179 competing apps Median installs: 625 Avg rating: 1.8 | — | — | 1,987 major competitor apps |
| product | 70 | 100 | 49 | 75 52,620 competing apps Median installs: 1,062 Avg rating: 1.8 | — | — | 2,087 major competitor apps |
| save | 67 | 100 | 59 | 83 156,908 competing apps Median installs: 2,697 Avg rating: 2.1 | — | — | 9,506 major competitor apps |
| way | 66 | 100 | 57 | 85 206,164 competing apps Median installs: 1,630 Avg rating: 2.1 | — | — | 10,421 major competitor apps |
| choose | 66 | 100 | 56 | 84 195,566 competing apps Median installs: 2,302 Avg rating: 2.1 | — | — | 12,116 major competitor apps |
| offer | 69 | 100 | 52 | 79 87,821 competing apps Median installs: 1,127 Avg rating: 1.9 | — | — | 3,573 major competitor apps |
| mobile | 65 | 100 | 56 | 87 280,792 competing apps Median installs: 1,234 Avg rating: 2.0 | — | — | 10,253 major competitor apps |
| help | 65 | 100 | 60 | 87 282,188 competing apps Median installs: 1,657 Avg rating: 2.1 | — | — | 14,387 major competitor apps |
App Description
The ultimate beauty membership
Whether you’re looking to discover unbeatable deals on makeup, skincare, and more; the hottest brands; or a subscription you can truly customize to your beauty preferences and goals, you’re in the right place. As the leading source of beauty discovery, education, and inspiration, IPSY combines personalized products and tips, tricks, and tutorials with member-exclusive deals and shopping events to create the ultimate beauty membership.
From well-known and well-loved makeup brands to new, emerging beauty up-and-comers from around the world, IPSY brings you the very best in makeup, skincare, body care, fragrance, hair care, nails, and beauty tools. We’re talking NARS, BENEFIT COSMETICS, FENTY BEAUTY, M·A·C, ANASTASIA BEVERLY HILLS, SMASHBOX COSMETICS, TARTE, HUDA BEAUTY, IT COSMETICS, GLOW RECIPE, and so many more.
Our free mobile app is the best way to experience IPSY:
• Choose your products every month (1 for IPSY Original and 3 for IPSY Extra and IPSY Ultimate!)
• Get first dibs on a premium, splurge-worthy bonus full-size product by adding a Beauty Boost upgrade to your membership
• See all your curated products before they land on your doorstep
• Discover and learn more about your picks with the thousands of makeup tutorials, face charts, and step-by-step guides we’ve put together to help you create endless looks
• Shop exclusive, members-only sales and save up to 80% on top brands and hot products in our 24/7 IPSY Shop, quarterly Mega Drop Shop, or limited-time-only Flash sales
• Review your products to make your future picks even better. The longer you’re with us (and the more we get to know you), the more we can handpick the best products for you
Join the IPSY fam and be part of a community that encourages you to express yourself, explore, and play beauty your way.