IPSY: Personalized Beauty
ASO Keyword Dashboard
Tracking 115 keywords for IPSY: Personalized Beauty in Google Play
IPSY: Personalized Beauty tracks 115 keywords (10 keywords rank; 105 need traction). Key metrics: 0% top-10 coverage, opportunity 70.2, difficulty 48.5, best rank 56.
The ultimate beauty membership
Tracked keywords
115
10 ranked • 105 not ranking yet
Top 10 coverage
0%
Best rank 56 • Latest leader 162
Avg opportunity
70.2
Top keyword: subscriptions
Avg difficulty
48.5
Lower scores indicate easier wins
Opportunity leaders
- 62.7
subscriptions
Opportunity: 74.0 • Difficulty: 64.1 • Rank 162
Competitors: 453
- 59.5
lover
Opportunity: 74.0 • Difficulty: 37.9 • Rank —
Competitors: 345
- 63.4
skin
Opportunity: 74.0 • Difficulty: 44.3 • Rank —
Competitors: 1,012
- 62.2
flash
Opportunity: 74.0 • Difficulty: 43.6 • Rank —
Competitors: 795
- 64.9
preferences
Opportunity: 74.0 • Difficulty: 41.2 • Rank —
Competitors: 498
Unranked opportunities
lover
Opportunity: 74.0 • Difficulty: 37.9 • Competitors: 345
skin
Opportunity: 74.0 • Difficulty: 44.3 • Competitors: 1,012
flash
Opportunity: 74.0 • Difficulty: 43.6 • Competitors: 795
preferences
Opportunity: 74.0 • Difficulty: 41.2 • Competitors: 498
guides
Opportunity: 74.0 • Difficulty: 40.9 • Competitors: 401
High competition keywords
make
Total apps: 330,233 • Major competitors: 20,405
Latest rank: — • Difficulty: 57.9
free
Total apps: 315,232 • Major competitors: 24,113
Latest rank: — • Difficulty: 58.7
experience
Total apps: 282,911 • Major competitors: 16,697
Latest rank: — • Difficulty: 57.0
mobile
Total apps: 280,377 • Major competitors: 11,045
Latest rank: — • Difficulty: 55.7
help
Total apps: 277,741 • Major competitors: 15,480
Latest rank: — • Difficulty: 58.5
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| since | 72 | 100 | 44 | 70 25,502 competing apps Median installs: 2,253 Avg rating: 2.4 | 56 | 56 | 896 major competitor apps |
| added | 71 | 100 | 51 | 74 42,080 competing apps Median installs: 4,449 Avg rating: 2.6 | 60 | 60 | 2,629 major competitor apps |
| products | 69 | 100 | 50 | 77 67,444 competing apps Median installs: 985 Avg rating: 2.1 | 77 | 77 | 2,538 major competitor apps |
| product | 70 | 100 | 48 | 75 51,752 competing apps Median installs: 1,253 Avg rating: 2.2 | 126 | 95 | 2,201 major competitor apps |
| curated | 72 | 100 | 47 | 70 23,104 competing apps Median installs: 725 Avg rating: 2.3 | 108 | 108 | 753 major competitor apps |
| subscriptions | 74 | 100 | 64 | 63 8,533 competing apps Median installs: 2,686 Avg rating: 2.7 | 162 | 154 | 453 major competitor apps |
| way | 66 | 100 | 56 | 85 203,415 competing apps Median installs: 1,963 Avg rating: 2.5 | 166 | 166 | 11,337 major competitor apps |
| brand | 71 | 100 | 48 | 72 31,192 competing apps Median installs: 1,971 Avg rating: 2.5 | 180 | 180 | 2,162 major competitor apps |
| subscription | 72 | 100 | 52 | 70 24,430 competing apps Median installs: 5,111 Avg rating: 2.7 | 194 | 188 | 1,719 major competitor apps |
| best | 66 | 100 | 57 | 86 250,560 competing apps Median installs: 4,200 Avg rating: 2.6 | — | 194 | 18,393 major competitor apps |
| free | 65 | 100 | 59 | 88 315,232 competing apps Median installs: 5,764 Avg rating: 2.7 | — | — | 24,113 major competitor apps |
| play | 66 | 100 | 60 | 85 203,604 competing apps Median installs: 7,318 Avg rating: 2.8 | — | — | 20,176 major competitor apps |
| top | 68 | 100 | 56 | 79 88,957 competing apps Median installs: 3,132 Avg rating: 2.6 | — | — | 6,386 major competitor apps |
| quiz | 72 | 100 | 43 | 69 20,686 competing apps Median installs: 1,538 Avg rating: 2.3 | — | — | 687 major competitor apps |
| shopping | 70 | 100 | 48 | 74 44,166 competing apps Median installs: 1,234 Avg rating: 2.3 | — | — | 2,323 major competitor apps |
| right | 67 | 100 | 57 | 83 157,008 competing apps Median installs: 1,926 Avg rating: 2.5 | — | — | 8,751 major competitor apps |
| source | 72 | 100 | 47 | 70 25,423 competing apps Median installs: 2,267 Avg rating: 2.5 | — | — | 1,006 major competitor apps |
| make | 65 | 100 | 58 | 88 330,233 competing apps Median installs: 2,464 Avg rating: 2.5 | — | — | 20,405 major competitor apps |
| step | 69 | 100 | 51 | 78 81,888 competing apps Median installs: 1,408 Avg rating: 2.4 | — | — | 4,063 major competitor apps |
| exclusive | 69 | 100 | 54 | 78 82,134 competing apps Median installs: 1,627 Avg rating: 2.6 | — | — | 4,785 major competitor apps |
| exclusive deals | 72 | 100 | 35 | 55 2,687 competing apps Median installs: 342 Avg rating: 2.3 | — | — | 97 major competitor apps |
| experience | 65 | 100 | 57 | 87 282,911 competing apps Median installs: 1,755 Avg rating: 2.5 | — | — | 16,697 major competitor apps |
| learn | 67 | 100 | 55 | 82 141,450 competing apps Median installs: 2,295 Avg rating: 2.5 | — | — | 7,071 major competitor apps |
| events | 69 | 100 | 51 | 78 79,878 competing apps Median installs: 667 Avg rating: 2.1 | — | — | 2,193 major competitor apps |
| save | 67 | 100 | 58 | 83 153,952 competing apps Median installs: 3,519 Avg rating: 2.6 | — | — | 10,274 major competitor apps |
App Description
The ultimate beauty membership
Whether you’re looking to discover unbeatable deals on makeup, skincare, and more; the hottest brands; or a subscription you can truly customize to your beauty preferences and goals, you’re in the right place. As the leading source of beauty discovery, education, and inspiration, IPSY combines personalized products and tips, tricks, and tutorials with member-exclusive deals and shopping events to create the ultimate beauty membership.
From well-known and well-loved makeup brands to new, emerging beauty up-and-comers from around the world, IPSY brings you the very best in makeup, skincare, body care, fragrance, hair care, nails, and beauty tools. We’re talking NARS, BENEFIT COSMETICS, FENTY BEAUTY, M·A·C, ANASTASIA BEVERLY HILLS, SMASHBOX COSMETICS, TARTE, HUDA BEAUTY, IT COSMETICS, GLOW RECIPE, and so many more.
Our free mobile app is the best way to experience IPSY:
• Choose your products every month (1 for IPSY Original and 3 for IPSY Extra and IPSY Ultimate!)
• Get first dibs on a premium, splurge-worthy bonus full-size product by adding a Beauty Boost upgrade to your membership
• See all your curated products before they land on your doorstep
• Discover and learn more about your picks with the thousands of makeup tutorials, face charts, and step-by-step guides we’ve put together to help you create endless looks
• Shop exclusive, members-only sales and save up to 80% on top brands and hot products in our 24/7 IPSY Shop, quarterly Mega Drop Shop, or limited-time-only Flash sales
• Review your products to make your future picks even better. The longer you’re with us (and the more we get to know you), the more we can handpick the best products for you
Join the IPSY fam and be part of a community that encourages you to express yourself, explore, and play beauty your way.