Unlocked – Fundación La Merced
ASO Keyword Dashboard
Tracking 75 keywords for Unlocked – Fundación La Merced in Google Play
Unlocked – Fundación La Merced tracks 75 keywords (2 keywords rank; 73 need traction). Key metrics: 50% top-10 coverage, opportunity 71.1, difficulty 45.0, best rank 4.
The game that lets you unlock a child's childhood.
Tracked keywords
75
2 ranked • 73 not ranking yet
Top 10 coverage
50%
Best rank 4 • Latest leader 17
Avg opportunity
71.1
Top keyword: unlocking
Avg difficulty
45.0
Lower scores indicate easier wins
Opportunity leaders
- 62.5
unlocking
Opportunity: 74.0 • Difficulty: 46.6 • Rank 17
Competitors: 583
- 64.6
inspire
Opportunity: 74.0 • Difficulty: 44.1 • Rank —
Competitors: 398
- 65.0
la
Opportunity: 74.0 • Difficulty: 41.0 • Rank —
Competitors: 400
- 64.8
collecting
Opportunity: 74.0 • Difficulty: 43.2 • Rank —
Competitors: 668
- 66.1
integration
Opportunity: 74.0 • Difficulty: 43.9 • Rank —
Competitors: 360
Unranked opportunities
inspire
Opportunity: 74.0 • Difficulty: 44.1 • Competitors: 398
la
Opportunity: 74.0 • Difficulty: 41.0 • Competitors: 400
collecting
Opportunity: 74.0 • Difficulty: 43.2 • Competitors: 668
integration
Opportunity: 74.0 • Difficulty: 43.9 • Competitors: 360
losing
Opportunity: 74.0 • Difficulty: 43.6 • Competitors: 501
High competition keywords
time
Total apps: 384,338 • Major competitors: 16,191
Latest rank: — • Difficulty: 58.5
access
Total apps: 339,043 • Major competitors: 11,559
Latest rank: — • Difficulty: 59.5
experience
Total apps: 291,024 • Major competitors: 15,362
Latest rank: — • Difficulty: 58.0
help
Total apps: 282,188 • Major competitors: 14,387
Latest rank: — • Difficulty: 59.7
simple
Total apps: 256,476 • Major competitors: 11,035
Latest rank: — • Difficulty: 55.8
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| unlocked | 73 | 100 | 40 | 56 3,256 competing apps Median installs: 9,089 Avg rating: 2.5 | 4 | 4 | 308 major competitor apps |
| unlocking | 74 | 100 | 47 | 63 8,424 competing apps Median installs: 3,178 Avg rating: 2.2 | 17 | 17 | 583 major competitor apps |
| character | 72 | 100 | 49 | 70 24,217 competing apps Median installs: 7,185 Avg rating: 2.3 | — | — | 2,089 major competitor apps |
| subscription | 72 | 100 | 53 | 70 24,861 competing apps Median installs: 4,466 Avg rating: 2.3 | — | — | 1,674 major competitor apps |
| inspire | 74 | 100 | 44 | 65 11,347 competing apps Median installs: 1,019 Avg rating: 2.0 | — | — | 398 major competitor apps |
| via | 68 | 100 | 53 | 81 116,161 competing apps Median installs: 1,484 Avg rating: 2.0 | — | — | 4,252 major competitor apps |
| experience | 65 | 100 | 58 | 87 291,024 competing apps Median installs: 1,456 Avg rating: 2.0 | — | — | 15,362 major competitor apps |
| collection | 68 | 100 | 52 | 80 99,741 competing apps Median installs: 3,150 Avg rating: 2.0 | — | — | 4,178 major competitor apps |
| life | 68 | 100 | 55 | 81 114,267 competing apps Median installs: 2,067 Avg rating: 2.1 | — | — | 6,060 major competitor apps |
| time | 64 | 100 | 58 | 89 384,338 competing apps Median installs: 1,263 Avg rating: 2.0 | — | — | 16,191 major competitor apps |
| la | 74 | 100 | 41 | 65 12,028 competing apps Median installs: 1,172 Avg rating: 2.0 | — | — | 400 major competitor apps |
| goal | 70 | 100 | 47 | 74 43,021 competing apps Median installs: 1,124 Avg rating: 1.9 | — | — | 1,781 major competitor apps |
| help | 65 | 100 | 60 | 87 282,188 competing apps Median installs: 1,657 Avg rating: 2.1 | — | — | 14,387 major competitor apps |
| score | 71 | 100 | 49 | 74 42,475 competing apps Median installs: 1,452 Avg rating: 1.9 | — | — | 1,898 major competitor apps |
| access | 65 | 100 | 59 | 88 339,043 competing apps Median installs: 1,013 Avg rating: 1.9 | — | — | 11,559 major competitor apps |
| collecting | 74 | 100 | 43 | 65 11,782 competing apps Median installs: 2,978 Avg rating: 2.1 | — | — | 668 major competitor apps |
| today | 68 | 100 | 50 | 80 104,000 competing apps Median installs: 751 Avg rating: 1.9 | — | — | 3,459 major competitor apps |
| obstacles | 73 | 100 | 49 | 67 17,081 competing apps Median installs: 2,740 Avg rating: 2.0 | — | — | 1,197 major competitor apps |
| good | 69 | 100 | 51 | 78 81,968 competing apps Median installs: 3,627 Avg rating: 2.1 | — | — | 4,359 major competitor apps |
| simple | 66 | 100 | 56 | 86 256,476 competing apps Median installs: 1,672 Avg rating: 1.9 | — | — | 11,035 major competitor apps |
| thousands | 71 | 100 | 51 | 73 35,712 competing apps Median installs: 5,897 Avg rating: 2.4 | — | — | 2,587 major competitor apps |
| usd | 72 | 100 | 35 | 52 1,952 competing apps Median installs: 4,875 Avg rating: 2.2 | — | — | 131 major competitor apps |
| integration | 74 | 100 | 44 | 66 14,128 competing apps Median installs: 732 Avg rating: 1.8 | — | — | 360 major competitor apps |
| player | 70 | 100 | 53 | 75 50,728 competing apps Median installs: 5,186 Avg rating: 2.2 | — | — | 3,933 major competitor apps |
| receive | 67 | 100 | 53 | 82 144,522 competing apps Median installs: 833 Avg rating: 1.9 | — | — | 4,317 major competitor apps |
App Description
The game that lets you unlock a child's childhood.
Unlocked is more than a game: it's an interactive experience that reflects the reality of child labor. During the day, the game remains locked because the main character is working.
When attempting to play, a message is displayed explaining the situation, raising awareness about the cause. The game can only be played in two ways:
- From 8:00 p.m. to 11:59 p.m., when Francisco is no longer working.
- Or by unlocking it through a monthly subscription of USD $15, which is equivalent to real-life sponsorship of a child from the La Merced Foundation.
Once unlocked, the game becomes an endless runner where the character runs through tropical landscapes, dodging obstacles (such as bushes, rocks, frisbees, and balls), and collecting pencils—a symbol of access to education—to score points.
Every time the player completes a level, they receive a hopeful message from the character:
“Today was a good day. I ran. I played. I felt free. Thanks to you.”
The goal is not only to entertain, but to inspire concrete action: to help restore childhood to thousands of children who are losing it.
Highlighted Features:
- Game locked from midnight to 8:00 PM
- Unlocking via donation/sponsorship
- Simple infinite runner-style gameplay
- Colorful and animated scenarios
- Pencil collection = points mechanic
- Direct integration with the La Merced Foundation