Our Kampung
ASO Keyword Dashboard
Tracking 115 keywords for Our Kampung in Google Play
Our Kampung tracks 115 keywords (no keywords rank yet; 115 need traction). Key metrics: opportunity 71.0, difficulty 44.7.
Our Kampung is an all-in-one app by LB to digitally empower seniors.
Tracked keywords
115
0 ranked • 115 not ranking yet
Top 10 coverage
—
Best rank — • Latest leader —
Avg opportunity
71.0
Top keyword: embrace
Avg difficulty
44.7
Lower scores indicate easier wins
Opportunity leaders
- 63.7
embrace
Opportunity: 75.0 • Difficulty: 41.2 • Rank —
Competitors: 455
- 65.7
promote
Opportunity: 74.0 • Difficulty: 40.6 • Rank —
Competitors: 355
- 60.5
interface design
Opportunity: 74.0 • Difficulty: 36.5 • Rank —
Competitors: 26
- 61.1
motor
Opportunity: 74.0 • Difficulty: 43.6 • Rank —
Competitors: 618
- 66.0
blocks
Opportunity: 74.0 • Difficulty: 53.5 • Rank —
Competitors: 878
Unranked opportunities
embrace
Opportunity: 75.0 • Difficulty: 41.2 • Competitors: 455
promote
Opportunity: 74.0 • Difficulty: 40.6 • Competitors: 355
interface design
Opportunity: 74.0 • Difficulty: 36.5 • Competitors: 26
motor
Opportunity: 74.0 • Difficulty: 43.6 • Competitors: 618
blocks
Opportunity: 74.0 • Difficulty: 53.5 • Competitors: 878
High competition keywords
simple
Total apps: 256,529 • Major competitors: 11,048
Latest rank: — • Difficulty: 55.8
features
Total apps: 253,912 • Major competitors: 13,793
Latest rank: — • Difficulty: 59.3
using
Total apps: 221,778 • Major competitors: 10,937
Latest rank: — • Difficulty: 57.9
share
Total apps: 216,698 • Major competitors: 10,848
Latest rank: — • Difficulty: 59.8
without
Total apps: 211,450 • Major competitors: 10,317
Latest rank: — • Difficulty: 57.5
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| share | 66 | 100 | 60 | 85 216,698 competing apps Median installs: 2,230 Avg rating: 2.1 | — | — | 10,848 major competitor apps |
| audio | 69 | 100 | 53 | 77 67,267 competing apps Median installs: 3,261 Avg rating: 2.1 | — | — | 3,221 major competitor apps |
| promote | 74 | 100 | 41 | 66 13,334 competing apps Median installs: 743 Avg rating: 1.8 | — | — | 355 major competitor apps |
| events | 69 | 100 | 51 | 78 79,133 competing apps Median installs: 624 Avg rating: 1.8 | — | — | 1,979 major competitor apps |
| digital | 68 | 100 | 52 | 81 124,568 competing apps Median installs: 779 Avg rating: 1.8 | — | — | 4,267 major competitor apps |
| interest | 72 | 100 | 52 | 71 27,567 competing apps Median installs: 1,764 Avg rating: 1.9 | — | — | 1,435 major competitor apps |
| design | 68 | 100 | 53 | 80 99,535 competing apps Median installs: 1,619 Avg rating: 1.9 | — | — | 4,519 major competitor apps |
| enhance | 69 | 100 | 51 | 78 75,232 competing apps Median installs: 1,204 Avg rating: 2.0 | — | — | 3,513 major competitor apps |
| needs | 70 | 100 | 49 | 76 57,379 competing apps Median installs: 1,107 Avg rating: 1.9 | — | — | 2,311 major competitor apps |
| using | 66 | 100 | 58 | 85 221,778 competing apps Median installs: 2,281 Avg rating: 2.0 | — | — | 10,937 major competitor apps |
| life | 68 | 100 | 55 | 81 114,290 competing apps Median installs: 2,070 Avg rating: 2.1 | — | — | 6,060 major competitor apps |
| connect | 67 | 100 | 56 | 81 129,469 competing apps Median installs: 867 Avg rating: 1.9 | — | — | 4,600 major competitor apps |
| key | 68 | 100 | 53 | 81 120,405 competing apps Median installs: 1,108 Avg rating: 1.9 | — | — | 5,388 major competitor apps |
| interface design | 74 | 100 | 36 | 61 6,327 competing apps Median installs: 1,330 Avg rating: 1.5 | — | — | 26 major competitor apps |
| intuitive | 68 | 100 | 52 | 81 117,140 competing apps Median installs: 740 Avg rating: 1.8 | — | — | 4,119 major competitor apps |
| interface | 68 | 100 | 50 | 81 113,687 competing apps Median installs: 1,032 Avg rating: 1.8 | — | — | 3,278 major competitor apps |
| community | 69 | 100 | 52 | 79 85,098 competing apps Median installs: 513 Avg rating: 1.9 | — | — | 2,549 major competitor apps |
| motor | 74 | 100 | 44 | 61 6,888 competing apps Median installs: 4,946 Avg rating: 2.2 | — | — | 618 major competitor apps |
| others | 72 | 100 | 49 | 71 28,290 competing apps Median installs: 2,472 Avg rating: 2.1 | — | — | 1,423 major competitor apps |
| skills | 69 | 100 | 53 | 78 81,080 competing apps Median installs: 4,217 Avg rating: 2.2 | — | — | 6,449 major competitor apps |
| view | 66 | 100 | 56 | 84 183,848 competing apps Median installs: 786 Avg rating: 1.9 | — | — | 5,710 major competitor apps |
| navigate | 70 | 100 | 50 | 76 58,233 competing apps Median installs: 920 Avg rating: 1.9 | — | — | 2,133 major competitor apps |
| provides | 67 | 100 | 55 | 83 165,643 competing apps Median installs: 1,221 Avg rating: 1.9 | — | — | 4,946 major competitor apps |
| quality | 67 | 100 | 56 | 82 144,762 competing apps Median installs: 1,645 Avg rating: 1.9 | — | — | 6,425 major competitor apps |
| simple | 66 | 100 | 56 | 86 256,529 competing apps Median installs: 1,675 Avg rating: 1.9 | — | — | 11,048 major competitor apps |
App Description
Our Kampung is an all-in-one app by LB to digitally empower seniors.
• Readying seniors for future pandemics.
• Developing social connectedness through digital means.
• Empowering seniors to navigate the digital world with confidence by weaving digitalisation into their daily lives.
Its user interface design adopts a senior-centric approach in consideration of seniors who have visual impairments, motor coordination problems and cognitive or memory deterioration. As such, some key elements of the senior-friendly design include:
• Large font size and bold font for key points.
• High contrast in colour choice.
• Use of universally understood icons or pictures.
• Provide audio as an alternative to words.
• Use simple touchscreen gestures (e.g. swiping, tapping) without need for typing.
• Avoid large blocks of text.
• Simple and consistent layout with easy-to-understand and intuitive navigation.
Key features of the app include:
• Senior's profile: to view points, check micro-job earnings, and check their wellness bar
• Event registration: to view and register for events at activities at the AACs online
• Volunteer and Micro-Jobs Opportunities: to contribute to the community
• Social Interest Groups (Community platform): to connect with others through the participation of seniors who share the same hobbies
• Pet Avatar Game: to promote continual adoption of digital technology and further strengthen skills and mindset through gamification
Tailored to the seniors’ needs and in enhancement of their quality of life, Our Kampung, provides seniors with the skills, support, and confidence needed to embrace technology in a controlled environment. Thereby instilling greater faith and motivation to develop key digital skills to navigate the digital spaces, embrace and adopt digital technology to meet their daily needs. With features that are relevant to their daily activities, seniors who were previously ambivalent and reluctant to use their devices will now see greater values in using these digital tools.
Ultimately, Our Kampung aims to motivate seniors in embracing and adopting technology in their daily life to meet their daily needs at a comfortable pace, enhance their dig