Principal®
ASO Keyword Dashboard
Tracking 82 keywords for Principal® in Google Play
Principal® tracks 82 keywords (1 keyword ranks; 81 need traction). Key metrics: 0% top-10 coverage, opportunity 70.4, difficulty 47.9, best rank 17.
Keep up with your financial goals on the go.
Tracked keywords
82
1 ranked • 81 not ranking yet
Top 10 coverage
0%
Best rank 17 • Latest leader 17
Avg opportunity
70.4
Top keyword: principles
Avg difficulty
47.9
Lower scores indicate easier wins
Opportunity leaders
- 60.1
principles
Opportunity: 74.0 • Difficulty: 36.6 • Rank 17
Competitors: 70
- 61.8
roll
Opportunity: 74.0 • Difficulty: 54.8 • Rank —
Competitors: 547
- 64.7
contain
Opportunity: 74.0 • Difficulty: 51.8 • Rank —
Competitors: 506
- 60.7
screens
Opportunity: 74.0 • Difficulty: 44.3 • Rank —
Competitors: 284
- 65.9
wellness
Opportunity: 74.0 • Difficulty: 41.2 • Rank —
Competitors: 257
Unranked opportunities
roll
Opportunity: 74.0 • Difficulty: 54.8 • Competitors: 547
contain
Opportunity: 74.0 • Difficulty: 51.8 • Competitors: 506
screens
Opportunity: 74.0 • Difficulty: 44.3 • Competitors: 284
wellness
Opportunity: 74.0 • Difficulty: 41.2 • Competitors: 257
administrative
Opportunity: 74.0 • Difficulty: 37.3 • Competitors: 67
High competition keywords
download
Total apps: 335,308 • Major competitors: 15,858
Latest rank: — • Difficulty: 56.8
easy
Total apps: 327,701 • Major competitors: 14,519
Latest rank: — • Difficulty: 57.3
make
Total apps: 327,341 • Major competitors: 18,223
Latest rank: — • Difficulty: 58.8
like
Total apps: 289,444 • Major competitors: 20,631
Latest rank: — • Difficulty: 62.7
help
Total apps: 282,188 • Major competitors: 14,387
Latest rank: — • Difficulty: 59.7
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| principles | 74 | 100 | 37 | 60 5,959 competing apps Median installs: 1,132 Avg rating: 1.8 | 17 | 17 | 70 major competitor apps |
| download | 65 | 100 | 57 | 88 335,308 competing apps Median installs: 1,667 Avg rating: 2.0 | — | — | 15,858 major competitor apps |
| top | 69 | 100 | 58 | 79 87,994 competing apps Median installs: 2,776 Avg rating: 2.2 | — | — | 5,765 major competitor apps |
| online | 66 | 100 | 56 | 84 196,125 competing apps Median installs: 1,362 Avg rating: 1.9 | — | — | 9,435 major competitor apps |
| change | 68 | 100 | 53 | 79 90,509 competing apps Median installs: 3,508 Avg rating: 2.2 | — | — | 5,877 major competitor apps |
| changes | 72 | 100 | 46 | 71 27,783 competing apps Median installs: 1,238 Avg rating: 1.9 | — | — | 1,013 major competitor apps |
| member | 72 | 100 | 44 | 71 27,696 competing apps Median installs: 1,034 Avg rating: 2.0 | — | — | 1,043 major competitor apps |
| easy | 65 | 100 | 57 | 88 327,701 competing apps Median installs: 1,985 Avg rating: 2.0 | — | — | 14,519 major competitor apps |
| make | 65 | 100 | 59 | 88 327,341 competing apps Median installs: 2,047 Avg rating: 2.1 | — | — | 18,223 major competitor apps |
| information | 65 | 100 | 55 | 86 267,617 competing apps Median installs: 1,023 Avg rating: 1.9 | — | — | 7,567 major competitor apps |
| educational | 70 | 100 | 48 | 76 60,759 competing apps Median installs: 981 Avg rating: 1.8 | — | — | 2,027 major competitor apps |
| life | 68 | 100 | 55 | 81 114,267 competing apps Median installs: 2,067 Avg rating: 2.1 | — | — | 6,060 major competitor apps |
| available | 66 | 100 | 60 | 84 199,899 competing apps Median installs: 2,015 Avg rating: 2.1 | — | — | 9,729 major competitor apps |
| help | 65 | 100 | 60 | 87 282,188 competing apps Median installs: 1,657 Avg rating: 2.1 | — | — | 14,387 major competitor apps |
| roll | 74 | 100 | 55 | 62 7,585 competing apps Median installs: 3,387 Avg rating: 2.2 | — | — | 547 major competitor apps |
| account | 68 | 100 | 55 | 79 93,969 competing apps Median installs: 1,719 Avg rating: 2.1 | — | — | 4,674 major competitor apps |
| score | 71 | 100 | 49 | 74 42,475 competing apps Median installs: 1,452 Avg rating: 1.9 | — | — | 1,898 major competitor apps |
| tracking | 69 | 100 | 48 | 77 68,818 competing apps Median installs: 363 Avg rating: 1.7 | — | — | 1,561 major competitor apps |
| services | 68 | 100 | 56 | 80 103,678 competing apps Median installs: 918 Avg rating: 1.8 | — | — | 4,001 major competitor apps |
| visit | 70 | 100 | 52 | 75 53,466 competing apps Median installs: 1,842 Avg rating: 2.1 | — | — | 2,823 major competitor apps |
| products | 69 | 100 | 51 | 77 66,925 competing apps Median installs: 933 Avg rating: 1.8 | — | — | 2,336 major competitor apps |
| document | 73 | 100 | 46 | 68 17,753 competing apps Median installs: 848 Avg rating: 1.9 | — | — | 785 major competitor apps |
| financial | 70 | 100 | 47 | 75 49,492 competing apps Median installs: 1,123 Avg rating: 1.9 | — | — | 1,803 major competitor apps |
| view | 66 | 100 | 56 | 84 183,815 competing apps Median installs: 786 Avg rating: 1.9 | — | — | 5,710 major competitor apps |
| tools | 69 | 100 | 53 | 77 68,300 competing apps Median installs: 1,230 Avg rating: 2.0 | — | — | 3,128 major competitor apps |
App Description
Keep up with your financial goals on the go.
• Complete simple transactions and quick check-ins: view account balances, roll over funds, change contributions, adjust investments, and more
• Discover financial education to help build your confidence and make progress in budgeting, saving, debt payoff, and more
• Learn from tools like our personalized Retirement Wellness Score to see how you’re tracking toward your retirement goals
• Find your insurance information
The availability of information and functionality will vary depending on your plan type(s).
To make changes not available on the app, visit principal.com.
Some screens may contain more information than is illustrated in the samples.
This document is intended to be educational in nature and is not intended to be taken as a recommendation.
Insurance products and plan administrative services provided through Principal Life Insurance Co., a member of the Principal Financial Group®, Des Moines, IA 50392.
Visit our online privacy policy at https://www.principal.com/privacy-policies
© 2025 Principal Financial Services, Inc.
3729939-072024