Principal®
ASO Keyword Dashboard
Tracking 82 keywords for Principal® in Google Play
Principal® tracks 82 keywords (1 keyword ranks; 81 need traction). Key metrics: 0% top-10 coverage, opportunity 70.4, difficulty 47.9, best rank 17.
Keep up with your financial goals on the go.
Tracked keywords
82
1 ranked • 81 not ranking yet
Top 10 coverage
0%
Best rank 17 • Latest leader 17
Avg opportunity
70.4
Top keyword: principles
Avg difficulty
47.9
Lower scores indicate easier wins
Opportunity leaders
- 60.1
principles
Opportunity: 74.0 • Difficulty: 36.6 • Rank 17
Competitors: 69
- 61.8
roll
Opportunity: 74.0 • Difficulty: 54.8 • Rank —
Competitors: 547
- 64.7
contain
Opportunity: 74.0 • Difficulty: 51.8 • Rank —
Competitors: 506
- 60.7
screens
Opportunity: 74.0 • Difficulty: 44.3 • Rank —
Competitors: 283
- 65.9
wellness
Opportunity: 74.0 • Difficulty: 41.2 • Rank —
Competitors: 258
Unranked opportunities
roll
Opportunity: 74.0 • Difficulty: 54.8 • Competitors: 547
contain
Opportunity: 74.0 • Difficulty: 51.8 • Competitors: 506
screens
Opportunity: 74.0 • Difficulty: 44.3 • Competitors: 283
wellness
Opportunity: 74.0 • Difficulty: 41.2 • Competitors: 258
administrative
Opportunity: 74.0 • Difficulty: 37.3 • Competitors: 67
High competition keywords
download
Total apps: 335,488 • Major competitors: 15,885
Latest rank: — • Difficulty: 56.8
easy
Total apps: 327,470 • Major competitors: 14,496
Latest rank: — • Difficulty: 57.3
make
Total apps: 327,111 • Major competitors: 18,180
Latest rank: — • Difficulty: 58.8
like
Total apps: 289,428 • Major competitors: 20,631
Latest rank: — • Difficulty: 62.7
help
Total apps: 282,201 • Major competitors: 14,391
Latest rank: — • Difficulty: 59.7
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| principles | 74 | 100 | 37 | 60 5,957 competing apps Median installs: 1,130 Avg rating: 1.8 | 17 | 17 | 69 major competitor apps |
| download | 65 | 100 | 57 | 88 335,488 competing apps Median installs: 1,672 Avg rating: 2.0 | — | — | 15,885 major competitor apps |
| top | 69 | 100 | 58 | 79 87,925 competing apps Median installs: 2,761 Avg rating: 2.2 | — | — | 5,747 major competitor apps |
| online | 66 | 100 | 56 | 84 196,118 competing apps Median installs: 1,362 Avg rating: 1.9 | — | — | 9,442 major competitor apps |
| change | 68 | 100 | 53 | 79 90,522 competing apps Median installs: 3,510 Avg rating: 2.2 | — | — | 5,882 major competitor apps |
| changes | 72 | 100 | 46 | 71 27,767 competing apps Median installs: 1,230 Avg rating: 1.9 | — | — | 1,012 major competitor apps |
| member | 72 | 100 | 44 | 71 27,700 competing apps Median installs: 1,034 Avg rating: 2.0 | — | — | 1,043 major competitor apps |
| easy | 65 | 100 | 57 | 88 327,470 competing apps Median installs: 1,976 Avg rating: 2.0 | — | — | 14,496 major competitor apps |
| make | 65 | 100 | 59 | 88 327,111 competing apps Median installs: 2,039 Avg rating: 2.1 | — | — | 18,180 major competitor apps |
| information | 65 | 100 | 55 | 86 267,605 competing apps Median installs: 1,023 Avg rating: 1.9 | — | — | 7,566 major competitor apps |
| educational | 70 | 100 | 48 | 76 60,780 competing apps Median installs: 982 Avg rating: 1.8 | — | — | 2,029 major competitor apps |
| life | 68 | 100 | 55 | 81 114,290 competing apps Median installs: 2,070 Avg rating: 2.1 | — | — | 6,060 major competitor apps |
| available | 66 | 100 | 60 | 84 199,934 competing apps Median installs: 2,017 Avg rating: 2.1 | — | — | 9,729 major competitor apps |
| help | 65 | 100 | 60 | 87 282,201 competing apps Median installs: 1,657 Avg rating: 2.1 | — | — | 14,391 major competitor apps |
| roll | 74 | 100 | 55 | 62 7,583 competing apps Median installs: 3,370 Avg rating: 2.2 | — | — | 547 major competitor apps |
| account | 68 | 100 | 55 | 79 93,978 competing apps Median installs: 1,722 Avg rating: 2.1 | — | — | 4,674 major competitor apps |
| score | 71 | 100 | 49 | 74 42,478 competing apps Median installs: 1,453 Avg rating: 1.9 | — | — | 1,901 major competitor apps |
| tracking | 69 | 100 | 48 | 77 68,847 competing apps Median installs: 364 Avg rating: 1.7 | — | — | 1,564 major competitor apps |
| services | 68 | 100 | 56 | 80 103,682 competing apps Median installs: 918 Avg rating: 1.8 | — | — | 4,004 major competitor apps |
| visit | 70 | 100 | 52 | 75 53,473 competing apps Median installs: 1,843 Avg rating: 2.1 | — | — | 2,828 major competitor apps |
| products | 69 | 100 | 51 | 77 66,884 competing apps Median installs: 929 Avg rating: 1.8 | — | — | 2,326 major competitor apps |
| document | 73 | 100 | 46 | 68 17,755 competing apps Median installs: 849 Avg rating: 1.9 | — | — | 786 major competitor apps |
| financial | 70 | 100 | 47 | 75 49,494 competing apps Median installs: 1,123 Avg rating: 1.9 | — | — | 1,806 major competitor apps |
| view | 66 | 100 | 56 | 84 183,848 competing apps Median installs: 786 Avg rating: 1.9 | — | — | 5,710 major competitor apps |
| tools | 69 | 100 | 53 | 77 68,226 competing apps Median installs: 1,222 Avg rating: 2.0 | — | — | 3,111 major competitor apps |
App Description
Keep up with your financial goals on the go.
• Complete simple transactions and quick check-ins: view account balances, roll over funds, change contributions, adjust investments, and more
• Discover financial education to help build your confidence and make progress in budgeting, saving, debt payoff, and more
• Learn from tools like our personalized Retirement Wellness Score to see how you’re tracking toward your retirement goals
• Find your insurance information
The availability of information and functionality will vary depending on your plan type(s).
To make changes not available on the app, visit principal.com.
Some screens may contain more information than is illustrated in the samples.
This document is intended to be educational in nature and is not intended to be taken as a recommendation.
Insurance products and plan administrative services provided through Principal Life Insurance Co., a member of the Principal Financial Group®, Des Moines, IA 50392.
Visit our online privacy policy at https://www.principal.com/privacy-policies
© 2025 Principal Financial Services, Inc.
3729939-072024