Quarterly Trends
Quarterly market share trends for AppLovin, separated into iOS and Android signal pools so SDK/API and app-ads.txt DIRECT movement can be compared without cross-platform distortion.
SDK Footprint
SDK Footprint quarterly share trends
Android
33.26% market share
2026-Q2 snapshot
QoQ share +2.007%
Raw Market Share by Quarter
Quarter-over-Quarter Share % Change
Quarterly Raw Data
Raw quarterly counts alongside market-share change.
Newest quarter first
| Quarter | Tracked Apps | Quarter Pool | Lost | Net | Market Share | Q/Q Share % | Q/Q Apps |
|---|---|---|---|---|---|---|---|
| 2026-Q2 | 39,999 | 120,267 | 212 | +6,817 | 33.26% | +2.007% | +6,817 |
| 2026-Q1 | 33,182 | 101,772 | 253 | +3,450 | 32.6% | +1.766% | +3,450 |
| 2025-Q4 | 29,732 | 92,801 | 106 | +5,057 | 32.04% | -4.42% | +5,057 |
| 2025-Q3 | 24,675 | 73,613 | 117 | +9,492 | 33.52% | -1.697% | +9,492 |
| 2025-Q2 | 15,183 | 44,527 | 0 | +10,220 | 34.1% | n/a | n/a |
iOS
23.98% market share
2026-Q2 snapshot
QoQ share -7.71%
Raw Market Share by Quarter
Quarter-over-Quarter Share % Change
Quarterly Raw Data
Raw quarterly counts alongside market-share change.
Newest quarter first
| Quarter | Tracked Apps | Quarter Pool | Lost | Net | Market Share | Q/Q Share % | Q/Q Apps |
|---|---|---|---|---|---|---|---|
| 2026-Q2 | 15,127 | 63,073 | 28 | +2,573 | 23.98% | -7.71% | +2,573 |
| 2026-Q1 | 12,554 | 48,309 | 109 | +3,320 | 25.99% | -5.52% | +3,320 |
| 2025-Q4 | 9,234 | 33,572 | 2 | +3,790 | 27.51% | -8.042% | +3,790 |
| 2025-Q3 | 5,444 | 18,201 | 2 | +3,317 | 29.91% | +27.02% | +3,317 |
| 2025-Q2 | 2,127 | 9,033 | 0 | +1,476 | 23.55% | n/a | n/a |