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Quarterly market share trends for AppLovin, separated into iOS and Android signal pools so SDK/API and app-ads.txt DIRECT movement can be compared without cross-platform distortion.
AppLovin's Quarterly Trends
Quarterly Trends
AppLovin platform momentum
Latest quarter: 2026-Q2. iOS and Android market share are split into separate source histories so the underlying scan pools stay comparable.
4 tracked sources
SDK/API Footprint
SDK/API Footprint quarterly share trends
Android
17.07% market share
2026-Q2 snapshot
QoQ share -1.386%
Raw Market Share by Quarter
Quarter-over-Quarter Share % Change
Quarterly Raw Data
Raw quarterly counts alongside market-share change.
Newest quarter first
| Quarter | Tracked Apps | Quarter Pool | Lost | Net | Market Share | Q/Q Share % | Q/Q Apps |
|---|---|---|---|---|---|---|---|
| 2026-Q2 | 39,818 | 233,320 | 103 | +4,042 | 17.07% | -1.386% | +4,115 |
| 2026-Q1 | 35,703 | 206,308 | 220 | +2,886 | 17.31% | +0.993% | +3,461 |
| 2025-Q4 | 32,242 | 188,158 | 93 | +3,974 | 17.14% | -3.949% | +5,584 |
| 2025-Q3 | 26,658 | 149,428 | 97 | +7,820 | 17.84% | +9.596% | +12,138 |
| 2025-Q2 | 14,520 | 89,200 | 0 | +8,119 | 16.28% | n/a | n/a |
iOS
19.17% market share
2026-Q2 snapshot
QoQ share -7.921%
Raw Market Share by Quarter
Quarter-over-Quarter Share % Change
Quarterly Raw Data
Raw quarterly counts alongside market-share change.
Newest quarter first
| Quarter | Tracked Apps | Quarter Pool | Lost | Net | Market Share | Q/Q Share % | Q/Q Apps |
|---|---|---|---|---|---|---|---|
| 2026-Q2 | 11,404 | 59,488 | 2 | +1,351 | 19.17% | -7.921% | +1,351 |
| 2026-Q1 | 10,053 | 48,287 | 68 | +2,490 | 20.82% | -7.628% | +2,490 |
| 2025-Q4 | 7,563 | 33,556 | 1 | +3,070 | 22.54% | -8.733% | +3,070 |
| 2025-Q3 | 4,493 | 18,194 | 1 | +2,753 | 24.69% | +28.17% | +2,753 |
| 2025-Q2 | 1,740 | 9,031 | 0 | +1,264 | 19.27% | n/a | n/a |
App-ads.txt DIRECT
App-ads.txt DIRECT quarterly share trends
Android
26.21% market share
2026-Q1 snapshot
QoQ share -2.79%
Raw Market Share by Quarter
Quarter-over-Quarter Share % Change
Quarterly Raw Data
Raw quarterly counts alongside market-share change.
Newest quarter first
| Quarter | Tracked Apps | Quarter Pool | Lost | Net | Market Share | Q/Q Share % | Q/Q Apps |
|---|---|---|---|---|---|---|---|
| 2026-Q1 | 112,373 | 428,775 | 5,626 | +399 | 26.21% | -2.79% | +399 |
| 2025-Q4 | 111,974 | 415,333 | 0 | +111,974 | 26.96% | n/a | n/a |
iOS
36.37% market share
2026-Q2 snapshot
QoQ share +4.109%
Raw Market Share by Quarter
Quarter-over-Quarter Share % Change
Quarterly Raw Data
Raw quarterly counts alongside market-share change.
Newest quarter first
| Quarter | Tracked Apps | Quarter Pool | Lost | Net | Market Share | Q/Q Share % | Q/Q Apps |
|---|---|---|---|---|---|---|---|
| 2026-Q2 | 57,809 | 158,926 | 7,825 | -6,281 | 36.37% | +4.109% | -6,281 |
| 2026-Q1 | 64,090 | 183,433 | 1,147 | +15,421 | 34.94% | -17.29% | +15,421 |
| 2025-Q4 | 48,669 | 115,216 | 0 | +48,669 | 42.24% | n/a | n/a |