Ad Networks for Lifestyle Apps
Verified SDK counts are based on apps decompiled by AppGoblin.
| Android | iOS | |
|---|---|---|
| Lifestyle Apps | 2,644 | 1,025 |
| Monthly Installs | 173.8M | 1.8B |
Ad Networks includes any company that provides monetization for mobile apps by displaying ads to users. The ad network data comes from api, sdk and app-ads.txt files. Shown here for apps in the Lifestyle category.
AppGoblin has mapped and verified 82 companies with Android SDKs and 54 with iOS SDKs. In addition to SDK Ad Networks we found 1K advertising domains found in App-ads.txt (DIRECT) for Android and 964 for iOS. These numbers overlap with the SDK Ad Network totals and also include apps that misconfigure advertising domains in app-ads.txt file.
Mixed | 🇺🇸 |  Google
(google.com) | 156.5M | 1.5B | 89.6M | 191.4M |
Mixed | 🇺🇸 |  Facebook
(facebook.com) | 237.4M | 1.2B | 35.7M | 60M |
Tracking | 🇺🇸 |  AppLovin
(applovin.com) | 34M | 156.2M | 40.1M | 57.3M |
Tracking | 🇺🇸 |  Unity
(unity.com) | 20.5M | 70.8M | 27.9M | 91.2M |
Tracking | 🇺🇸 |  InMobi
(inmobi.com) | 12M | 80.5M | 35.4M | 98.2M |
Tracking |  Pangle
(pangleglobal.com) | 26.9M | 49.7M | 29.7M | 18.3M | |
Tracking |  Vungle
(vungle.com) | 18.7M | 70.6M | 36.4M | 68.7M | |
Tracking |  Mintegral
(mintegral.com) | 13M | 60.7M | 26.2M | 62.6M | |
Tracking |  ironSource
(ironsrc.com) | 14.4M | 58.4M | 13.4M | 55.6M | |
Tracking |  rubiconproject.com
(rubiconproject.com) | 55.6M | 171.6M | |||
Tracking | onetag.com
(onetag.com) | 18.1M | 29.5M | |||
Tracking | themediagrid.com
(themediagrid.com) | 49.4M | 122.2M | |||
Tracking | 🇺🇸 |  PubMatic
(pubmatic.com) | 2.3M | 8.9K | 32.1M | 96.7M |
Tracking |  Smaato
(smaato.com) | 2.8M | 26.1M | 32M | 70.2M | |
Tracking |  Fyber
(fyber.com) | 11M | 60M | 14.7M | 55.4M | |
Tracking |  One Signal
(onesignal.com) | 15.4M | 69.4M | |||
Tracking |  AdMob
(admob.com) | 3.5K | 112.8M | |||
Mixed | 🇷🇺 |  Yandex
(yandex.com) | 3.3M | 19.6M | 9M | 516.7K |
Tracking | 🇺🇸 |  Tappx
(tappx.com) | 166.9K | 0 | 6.2M | 10.9M |
Tracking | 🇳🇱 |  Opera
(opera.com) | 16M | 29.6M | ||
Tracking | 🇺🇸 |  Media.net
(media.net) | 11.8M | 66.6M | ||
Tracking | 🇺🇸 |  OpenX
(openx.com) | 25.8M | 115.5M | ||
Mixed | 🇺🇸 |  Amazon Advertisement
(amazon.com) | 1.3M | 41.2M | 93.1M | |
Tracking | unrulymedia.com
(unrulymedia.com) | 21.2M | 40.3M | |||
Tracking | 🇷🇺 |  VK
(vk.com) | 28M | 30.8K | 5.4M | 8.6K |
Tracking | 🇺🇸 |  Improve Digital
(improvedigital.com) | 18M | 22.5M | ||
Tracking |  ChartBoost
(chartboost.com) | 2.3M | 27.5M | 6.2M | 18M | |
Tracking | lijit.com
(lijit.com) | 9.4M | 37.4M | |||
Tracking |  BidMachine
(bidmachine.io) | 1.7M | 16.9M | 15.9M | 51.2M | |
Tracking | 🇺🇸 |  ByteDance
(bytedance.com) | 30M | 11.4M | 641 | 0 |
Tracking | betweendigital.com
(betweendigital.com) | 11.9M | 16.4M | |||
Tracking |  BIGO Ads
(bigo.sg) | 2.8M | 6.4M | 9.1M | 263.3K | |
Tracking |  SmartAdServer
(smartadserver.com) | 67.2K | 19M | 9.5M | ||
Tracking |  Algorix
(algorix.co) | 12.5M | 13.7M | |||
Tracking | 🇪🇸 |  Vidoomy
(vidoomy.com) | 14.2M | 53.1M | ||
Tracking | admixer.net
(admixer.net) | 12M | 24.8M | |||
Tracking |  Index Exchange
(indexexchange.com) | 40.5M | 128.8M | |||
Tracking | 🇺🇸 |  TopOn
(toponad.com) | 612.6K | 13.9K | 15M | 57.8M |
Tracking | 🇺🇸 | mobfox.com
(mobfox.com) | 9.9M | 8.3M | ||
Tracking | 🇺🇸 |  Triplelift
(triplelift.com) | 19M | 119.1M | ||
Tracking | appnexus.com
(appnexus.com) | 15.4M | 36M | |||
Tracking |  Sharethrough
(sharethrough.com) | 18.2M | 55.8M | |||
Tracking |  Appodeal
(appodeal.com) | 1.7M | 230.9M | 256.2K | 11.4K | |
Tracking |  PubNative
(pubnative.net) | 2.8M | 22.8M | 16.1M | 18M | |
Tracking | 🇺🇸 |  Teads
(teads.tv) | 38.9K | 0 | 17M | 8.4M |
Tracking | lunamedia.io
(lunamedia.io) | 6.9M | 18.5M | |||
Tracking | smartyads.com
(smartyads.com) | 16.7M | 13.7M | |||
Tracking | rhythmone.com
(rhythmone.com) | 14.9M | 11.7M | |||
Tracking | conversantmedia.com
(conversantmedia.com) | 5.1M | 48.4M | |||
Tracking | 🇺🇸 |  Admanmedia
(admanmedia.com) | 12.9M | 58.3M |
SDK data is derived by downloading the app's Android APK or iOS IPA file and unzipped. We then check the app's data for SDK signatures in paths, AndroidManifest.xml and the Info.plist. Many apps are unable to be zipped. Downloading and opening the APK or IPA takes time and resources thus the smaller totals.
Android Companies: 82
iOS Companies: 54
App-ads.txt files are an open standard by the IAB to help combat ad fraud. This data was crawled from the URLs on the app's developer pages. Not all apps have app-ads.txt, many do not. Additionally, below are only apps that have the ad network listed as DIRECT instead of RESELLER.
Android Companies: 1K
iOS Companies: 964