Analytics: Attribution for Lifestyle Apps

Totals

Lifestyle App Counts by Source

Aggregated across all companies mapped by AppGoblin.

	SDK	API Call
App Count	1K+	673
Company Domains	14	9

Top Companies (Android SDKs)

Top Companies (iOS SDKs)

Browse Analytics: Attribution found in Lifestyle apps across iOS and Android.

Ad Attribution / MMP companies track and attribute app installs and user actions to specific marketing campaigns. Attribution is a tightly controlled set of companies by the self attributing ad networks such as Apple, Google and Meta. MMPs collect user data and share with ad networks. Shown here for apps in the Lifestyle category.

Features

More Insights: Click any company to view detailed historical data, quarterly market share changes, and top app clients.
Free Export: Download the dataset as a CSV.

Analytics: Attribution by Country

Metric


Tracking	🇺🇸	AppsFlyer	-	42%	52%
Tracking	🇩🇪	Adjust	AppLovin	31%	29%
Tracking	🇺🇸	Branch	-	14%	13%
Tracking	🇦🇪	AppMetrica	Yandex	9.86%	7.32%
Tracking	🇷🇺	Yandex Metrica	Yandex	9.18%	1.89%
Tracking	🇺🇸	Singular	-	5.77%	4.31%
Tracking	🇺🇸	AirBridge	-	2.85%	2.24%
Tracking	🇨🇳	Huawei Analytics	Huawei	5.08%
Tracking	🇺🇸	Kochava	-	3.66%	1.12%
Tracking	🇺🇸	Tenjin	-	1.55%	1.21%
Tracking	🇰🇷	Dfinery	IGAWorks	0.93%
Tracking	🇩🇪	JustTrack	AppLike	0.56%	0.09%
Open Source	🇺🇸	AppStack	-	0.25%	0.34%
Tracking	🇱🇹	devtodev	AppsFlyer	0.12%