Analytics: Attribution for Lifestyle Apps
Verified SDK counts are based on apps decompiled by AppGoblin.
| Android | iOS | |
|---|---|---|
| Lifestyle Apps | 1,247 | 573 |
| Monthly Installs | 116.5M | 1.5B |
Ad Attribution / MMP companies track and attribute app installs and user actions to specific marketing campaigns. Attribution is a tightly controlled set of companies by the self attributing ad networks such as Apple, Google and Meta. MMPs collect user data and share with ad networks. Shown here for apps in the Lifestyle category.
AppGoblin has mapped and verified 12 companies with Android SDKs and 10 with iOS SDKs.
Tracking | 🇺🇸 |  AppsFlyer
(appsflyer.com) | 70.3M | 733.6M |
Tracking |  Adjust
(adjust.com) | 31.5M | 464.5M | |
Tracking | 🇺🇸 |  Branch
(branch.io) | 8.2M | 913.8M |
Tracking |  AppMetrica
(appmetrica.yandex.com) | 3.2M | 8.4M | |
Tracking |  Yandex Metrica
(metrica.yandex.com) | 3.6M | 3.4M | |
Tracking | 🇺🇸 |  Singular
(singular.net) | 10.6M | 15.4M |
Tracking |  Huawei Analytics
(developer.huawei.com) | 5.8M | ||
Tracking | 🇺🇸 |  Kochava
(kochava.com) | 2.6M | 113.6M |
Tracking | 🇯🇵 |  AirBridge
(airbridge.io) | 985.1K | 9.1M |
Tracking | 🇺🇸 |  Tenjin
(tenjin.com) | 1.9M | 0 |
Tracking |  JustTrack
(justtrack.io) | 2M | 561K | |
Tracking |  devtodev
(devtodev.com) | 251.3K |
SDK data is derived by downloading the app's Android APK or iOS IPA file and unzipped. We then check the app's data for SDK signatures in paths, AndroidManifest.xml and the Info.plist. Many apps are unable to be zipped. Downloading and opening the APK or IPA takes time and resources thus the smaller totals.
Android Companies: 12
iOS Companies: 10