Analytics: Attribution for Photo & Video Apps
Verified SDK counts are based on apps decompiled by AppGoblin.
| Android | iOS | |
|---|---|---|
| Photo & Video Apps | 859 | 528 |
| Monthly Installs | 2.6B | 9.1M |
Ad Attribution / MMP companies track and attribute app installs and user actions to specific marketing campaigns. Attribution is a tightly controlled set of companies by the self attributing ad networks such as Apple, Google and Meta. MMPs collect user data and share with ad networks. Shown here for apps in the Photo & Video category.
AppGoblin has mapped and verified 10 companies with Android SDKs and 10 with iOS SDKs.
Q/Q metrics are only available on the all-companies overview.
Tracking | 🇺🇸 |  AppsFlyer
(appsflyer.com) | - | 40% | 59% |
Tracking |  Adjust
(adjust.com) |  AppLovin
(applovin.com) | 36% | 29% | |
Tracking |  Yandex Metrica
(metrica.yandex.com) |  Yandex
(yandex.com) | 20% | 1.14% | |
Tracking |  AppMetrica
(appmetrica.yandex.com) | Yandex
(yandex.com) | 18% | 3.22% | |
Tracking | 🇺🇸 |  Singular
(singular.net) | - | 13% | 6.06% |
Tracking | 🇺🇸 |  Branch
(branch.io) | - | 3.49% | 10% |
Tracking |  Huawei Analytics
(developer.huawei.com) |  Huawei
(hicloud.com) | 12% | ||
Tracking | 🇯🇵 |  AirBridge
(airbridge.io) | - | 0.81% | 1.89% |
Tracking | 🇺🇸 |  Kochava
(kochava.com) | - | 0.70% | 1.70% |
Tracking | 🇺🇸 |  Tenjin
(tenjin.com) | - | 0.58% | 0.57% |
Open Source | 🇺🇸 |  AppStack
(appstack.tech) | - | 0.19% |
SDK data is derived by downloading the app's Android APK or iOS IPA file and unzipped. We then check the app's data for SDK signatures in paths, AndroidManifest.xml and the Info.plist. Many apps are unable to be zipped. Downloading and opening the APK or IPA takes time and resources thus the smaller totals.